News Topics
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April 5, 2018
Tailwind Nutrition Announces Global Informed-Choice Certification
Durango, CO – April 5, 2018 – Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...
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April 5, 2018
Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park
PENINSULA, OHIO (FOR IMMEDIATE RELEASE) -- Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two shops (Peninsula, Lodi) and the Kendall Cliffs rock gym (Peninsula). Their Peninsula shop and gym is situated just outside the...
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April 5, 2018
TREW’s Powfish Collection: Mission Accomplished
Portland, OR (April 5, 2018) -- TREW, designers and builders of style-inspired kick-ass performance outdoor apparel, are celebrating after the release of their first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ‘cause we get to do it...
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April 5, 2018
Orange Mud Partners with Siskiyou Challenge!
Castle Rock, CO (April 5, 2018) – Orange Mud is proud to be sponsoring the 2018 Siskiyou Challenge for the 8th annual running of this multi-sport relay! The Siskiyou Challenge is a benefit for Rogue Valley Farm to School which actively has programs in 7 local school districts in Jackson...
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April 4, 2018
POC Adds Carbon Full-Face Helmet to Spring 2018 Collection
PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, full-face helmet that...
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April 3, 2018
Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent
Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on Yakima’s popular tent, featuring Poler’s signature fuzzy camo pattern. “We’re longtime fans of Poler and...
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April 3, 2018
Grassroots Connect buying show welcomes new exhibitors Cotopaxi, Helinox, Meridian Line, Simms and tasc Performance
KNOXVILLE, TENNESSEE (April 3, 2018) – Grassroots Connect, the four-day national buying show for independent specialty retail, is welcoming five first-time vendor exhibitors to their spring event at the Knoxville Convention Center, June 14-17, 2018. Hosted by Grassroots Outdoor Alliance, Grassroots Connect is an invitation-only show for independent specialty retailers,...
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April 2, 2018
Orange Mud Launches Endurance Pack v2.0
Castle Rock, CO (April 3, 2018) – Orange Mud has launched version 2.0 of one of their best-selling packs. The Endurance Pack 2.0 comes with an upgraded chest harness to enhance comfort, maximize fit adjustments, and increase storage capacity. New, Improved Chest Harness The primary changes to the Endurance Pack...
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April 2, 2018
Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope
For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in Kitzbühel, Austria, is regarded as the ultimate challenge for downhill skiers...
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April 2, 2018
Outdoor and Craft Brew Companies Put Public Lands Before Profit
BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance. Funds raised will help further the Alliance’s mission to protect wild places for their habitat...
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April 2, 2018
Toyota to Carry Yakima Accessories in Dealerships Nationwide
PLANO, Texas (April 2, 2018) – Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike, ski and boat mounts, cargo boxes, and other cargo management accessories directly from participating Toyota...
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April 2, 2018
Handcrafted Skis Customized with Artificial Intelligence
Salzburg, Austria - March 29, 2018 - After nearly 3 years of development and over 400 on-snow test days, Original+, a Salzburg Austria-based ski company, is proud to launch its first production run of custom skis crafted with artificial intelligence through a special Kickstarter pre-order. Original+’s unique approach combines time-tested...
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March 30, 2018
Seasoned Financial Executive Matthew Lyons joins Travelon.
Elk Grove Village, IL-- Travelon announced Matthew Lyons has joined the travel accessories leader as its new CFO. Matt is responsible for Travelon’s accounting, finance, operations, and customer service teams. “I’m excited to join Travelon. It’s a well-positioned firm in the travel accessories and anti-theft bag market – and poised...
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March 29, 2018
American Mountain Guides Association Announces New Discipline for Certified Mountain Guides
Boulder, Colo. (March 29, 2018) – Since 1979, the American Mountain Guides Association (AMGA) has set the standard for guiding in the United States. AMGA Certification requires completing the alpine, ski and rock disciplines. However, after spending more time at the IFMGA meetings and collaborating with our foreign counterparts, the...
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March 29, 2018
Farm to Feet ambassador with blood cancer to run across North Carolina
Mt. Airy, North Carolina — In January of 2015, Kenny Capps, an avid ultramarathon runner from Black Mountain, NC, was forced to stop running after being diagnosed with stage two Multiple Myeloma, which currently has no cure. After multiple rounds of chemotherapy and infusions, Capps underwent a mostly successful bone...
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March 29, 2018
Travelon’s patent pending LockDown Cut-Proof Bag wins Global Innovations Award
Saturday evening, March 10th at the 2018 IHA Innovation Awards Gala, from among 500 entries ranging from well-established brands to new brands, Travelon won the IHA Global Innovation Award (gia) Competition for Product Design and Innovation in the Home Organization and Storage Category. Representing Travelon was Don Godshaw, Travelon CEO....
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March 29, 2018
Travelon’s founding partner and CFO of 20 years has passed.
We are sad to announce that Travelon CFO, Roberto Mustacchi died six months after being diagnosed with cancer. He was 63. Roberto’s intellect, passion and energy were the source of countless contributions to Travelon’s growth while he enriched and improved the lives of all those he worked with. Roberto leaves...
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March 28, 2018
Black Ember Partners With rygr for Public Relations in the U.S.
SAN FRANCISCO (March 28, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record in the United States. A direct-to-consumer upstart rooted in San Francisco, Black Ember leads at...
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March 28, 2018
Darn Tough Vermont Earns Prestigious BACKPACKER Magazine 2018 Editors’ Choice Gold Award
Northfield, VT. (March 28, 2018) – Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry: 2018 BACKPACKER Editors’ Choice Gold Award. BACKPACKER Magazine awards an unspecified number of Editors’ Choice...
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March 28, 2018
Accell North America Acquires Mobile Service Company Beeline Bikes
Kent, WA - March 28, 2018 - Accell North America (ANA), announces the acquisition of Beeline Bikes, a pioneering mobile channel expansion solution that delivers a turn-key sales, service and data acquisition solution tailored for Independent Bicycle Dealers (IBD’s). The investment solidifies ANA’s commitment to being the world’s most consumer-centric...
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March 28, 2018
Chamois Butt’r Announces Key Sponsorships and Athletes for 2018
PLEASANT VALLEY, Mo. (March 28, 2018) – Celebrating its 25th year in business in 2018, Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, announces its support and sponsorship of numerous pro cycling teams and world-class athletes for the 2018 season. With products made specifically...
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March 28, 2018
Old Town® Canoe and Kayak Joins Live Outside and Play Tour
Old Town, ME – March 28, 2018 – Old Town, the century-old leader in innovative watercraft products, has announced that it will join the 2018 Live Outside and Play Tour; a seven-month excursion to the country’s top outdoor hot spots led by the Blue Ridge Outdoors and Elevation Outdoors Road...
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March 27, 2018
American Red Cross Recognizes Tender Corporation for Support of Hurricane Relief Efforts
LITTLETON, N.H. (March 27, 2018) — Tender Corporation, a leading manufacturer of insect repellents and bite treatments, has been formally recognized by the American Red Cross for its support of relief efforts following one of the most destructive hurricanes ever to strike Puerto Rico. In September 2017, Tender Corporation contributed...
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March 27, 2018
RinseKit Launches New Portable Shower Products and Accessories for Heat and Pressure On-The-Go
CARLSBAD, Calif. (March 27, 2018) – After a successful Kickstarter campaign and an incredible showing on Shark Tank, the award-winning portable pressurized shower system, RinseKit, reveals its new family of products. RinseKit debuts two new units and optional heater and portable pressure pump accessories. “We’ve engineered our new products to...
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March 27, 2018
Mammut Announces Transition in Leadership for North America
Williston, VT (March 27th, 2018) –Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North America. Bill Supple will transition from his role as CEO in late April, following 17...