News Topics
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March 27, 2018
Quickfeat Gives Back by Making Contributions to Two Environmental Organizations
BEND, Ore. – March 27, 2018 – Quickfeat International, an apparel manufacturer, announced today that it has made significant contributions to both The Conservation Alliance and the Deschutes Land Trust (DLT) as part of the company’s initiative to give back to organizations with strong environmental and social missions. The Conservation...
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March 26, 2018
Deuter taps Westbay Trading Company for Great Lakes sales territory
LONGMONT, CO – Westbay Trading Company will take over sales in Ohio, Indiana, Kentucky and Michigan for Deuter USA, a leading international backpack brand since 1898. Westbay is one of the best established outdoor industry rep agencies in the Great Lakes region, and owner Tom Meier has been with the...
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March 26, 2018
OluKai Launches New Hawaiian-inspired Athleisure Sneaker
Orange County, CA ─ March 26, 2018 ─ OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect balance of performance, aesthetics and fun. The Miki Li is designed as the “up-for-any-adventure” shoe,...
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March 26, 2018
Smartwool Opens Its First Canadian Store in Banff
Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its kind in Canada, the new Smartwool store offers a unique shopping experience that caters to...
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March 26, 2018
The Conservation Alliance Contributes $800,000 in Grants to 21 Organizations
BEND, Ore. (March 26, 2018) - The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America. The Conservation Alliance has awarded more than $20 million to grassroots organizations working to protect wild lands and waterways across North America since 1989. The Conservation...
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March 22, 2018
Light & Motion Deepens its Bike Line for Spring 2018 with New Lights for Adventure, Commuter, and Trail Cyclists
Marina, CA, March 22, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is enhancing its bike light line in 2018 with innovative lights for everyone from adventure cyclists to daily commuters. The new Rando is the ultimate crossover light with an extended runtime and on-the-go...
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March 22, 2018
Seirus Supports Vail Veteran’s Program For 5th Year
San Diego, CA (March 22, 2018) - Seirus Innovation celebrated military service and outdoor recreation earlier this month through their continued partnership with the Vail Veterans Program. Beginning in 2004, the Vail Veterans Program has been transforming the lives of military injured, and their families, through individualized world-class outdoor programs....
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March 22, 2018
Yuba Bikes Introduces New Accessories
Cotati, CA (March 22, 2018) - Yuba is excited to introduce a new line of accessories designed specifically for their robust fleet of cargo bikes, to make them even more useful, and allowing Yuba cargo bikes to be customized to best fit each personal need. The Adjustable Monkey Bars are...
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March 21, 2018
Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience
PARK CITY, Utah (Mach 22, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings his multifaceted background and experience in sales and customer-centric roles to further drive customer satisfaction...
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March 21, 2018
Katadyn Group Welcomes Teresa Coryell House as Global Head of Digital
MINNEAPOLIS, Minn. (March 21, 2018) - Today Katadyn Group welcomes Teresa Coryell House to the team as new Global Head of Digital. Coryell House comes to Katadyn Group with over 20 years of experience in digital marketing and e-commerce with a number of notable brands, including Yoplait and Halo Top....
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March 21, 2018
How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet
JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age of 18. This year’s contest will include girls’ and boys’ category winners for the first...
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March 20, 2018
The New Primal Achieves Non-GMO Project Verification for Marinades and Cooking Sauces
Charleston, SC (March 20, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce Non-GMO Project Verification for the entire line of The New Primal Marinades and Cooking Sauces. Acclaimed for producing the cleanest, most channel-transcendent meat snacks in the...
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March 20, 2018
Kitsbow Announces Inaugural Trail Advocate Program and Recipients
PETALUMA, Calif. (March 20, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients—Joe Lopresti (Homer Glen, Illinois), Tim Kugler (Gunnison, Colorado) and Erik Mickelson (Northvale, New Jersey)—helping to steward advocacy and community throughout North...
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March 20, 2018
Clo® Insulation Launches Its Celebrated Vivo Product Line to the North American Outdoor Market
NORWICH, England (March 2018) - Clo Insulation, the developers of highly breathable insulation for performance wear, has launched its renowned Vivo products for the North American market. Showcasing at the Meteorite Winter Adventure Camp held in late January in Boulder, Colorado, Vivo garnered the attention of notable media outlets and...
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March 20, 2018
Orange Mud Grows International Distribution with Orange Mud Australia
Castle Rock, CO (March 20, 2018) – Orange Mud is excited to announce the expansion of our international distribution to include our friends down under as we welcome Brett Crosby to the Orange Mud family! Brett will be handling distribution through Orange Mud Australia from his base in Adelaide, home...
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March 19, 2018
GCI Outdoor Supports the 365-Mile Challenge, Helps Mothers Stay Active Throughout 2018
Higganum, CT (March 19, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is proud to sponsor the 365-Mile Challenge. Designed to engage mothers and get them outside for one mile of self-propelled adventure every day this year, the Challenge encourages outdoor activity as an integral part of...
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March 16, 2018
Nester Hosiery promotes Jason Nester to VP Sales
Mt. Airy, NC, – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks, announced that it has promoted Jason Nester to VP Sales. “Jason has done a great job managing our key accounts and developing those relationships,” said Kelly Nester, Nester Hosiery Chief Executive Officer. “His strength is with...
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March 16, 2018
Outdoor Project Launches All-Inclusive Iceland Giveaway with Mountainsmith and Happy Campers
It’s a chance to win an all-inclusive trip of a lifetime to Iceland for two people Winners receive a prize package with a van rental, gear and more from seven participating brands The giveaway celebrates Outdoor Project’s expanded international outdoor guides PORTLAND, OREGON (March 16, 2018) –Outdoor Project—found online at...
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March 15, 2018
Chums Releases Limited Edition Artist Series
Sun Valley, ID. - Chums, travel and active lifestyle accessory producer, announced today the release of their limited edition Artist Series with a collection designed by Kelly Halpin. The first of the series, Halpin’s collection includes custom LTD and neoprene eyewear retainers, custom Surfshort Wallet, and trucker hat. Chums created the...
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March 15, 2018
Beyond Coastal Announces New Athlete Team
Sun Valley, ID. (March 15, 2018) - Beyond Coastal, manufacturer of premium suncare products, announced today its new athlete roster. The team includes ten new athletes, including big mountain skiers, snowboarders, endurance athlete, climbers and photographers. Beyond Coastal is dedicated to providing top-level protection to those who need it most....
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March 15, 2018
AAC Responds to Trump’s Remarks About “Climbers”
Thursday, March 15 (GOLDEN, CO) — During a visit to San Diego on Tuesday, President Trump compared immigrants to “professional mountain climbers” in referring to his proposed border wall with Mexico. The President said the wall needed to be a tough physical obstacle, as those seeking to enter the U.S....
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March 15, 2018
Vasque Celebrates the Fifth Season of the Thru-Hike Syndicate with 15 New Ambassadors
Red Wing, MN – March 15, 2018 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce its roster of ambassadors for the Thru-Hike Syndicate’s 2018 season. Now entering its fifth season, the Thru-Hike Syndicate is a brand...
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March 14, 2018
Rad Power Bikes Hires Two New Directors
SEATTLE - March 14, 2018 - Rad Power Bikes, the nation’s largest direct-to-consumer electric bike company, is adding two new directors to its leadership team - Quan Ralkowski, Director of Operations, and Janna Bassett, Director of Supply Chain. Both women will utilize their experience working for global brands to continue...
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March 13, 2018
GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is home to the production facility where all GU Energy Gels are produced. Motivated by core...
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March 13, 2018
Tailwind Nutrition Athletes Test Physical Limits at 2018 Iditarod Trail Invitational
Durango, CO – March 13, 2018 – Tailwind Nutrition athletes, Neil Beltchenko and Grant Maughn, took home first and third last week at the 2018 Iditarod Trail Invitational in the Bike 350 and Foot 350, respectively. Using Tailwind’s Endurance Fuel to stay hydrated and fueled throughout the competition, both athletes...