News Topics
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December 20, 2015
Outdoor Research Pioneers 3DFit™ Glove Technology for Fall 2016
SEATTLE, Wash. – Pioneering a new approach that improves fit and dexterity in gloves, Outdoor Research is offering 3DFit Technology™ in four models of gloves and mitts for Fall 2016. 3DFit Technology™ takes an innovative and unique approach to designing gloves, rather than relying on established approaches to patterning, fit and construction. The...
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December 17, 2015
Athletes Registering for World T.E.A.M. Sports’ Inclusive 2016 Face of America Bicycle and Hand Cycle Ride
Participants from across the United States began registration this week for national nonprofit World T.E.A.M. Sports’ popular Face of America bicycle and hand cycle ride. Scheduled for April 22-24, 2016, the inclusive ride concludes at the historic Civil War battlefields of Gettysburg, Pennsylvania and honors disabled military veterans from all service branches....
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December 17, 2015
Madshus Integrates IntelliGrip® Skin Technology into 2016 Ski Models
Seattle, Wash. (December 17, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution in a variety of new ski models for a more hands-off classic skiing experience. First introduced on the Terrasonic Classic IntelliGrip® model for 2015, the IntelliGrip® base will now be available...
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December 17, 2015
RinseKit Experiences Rapid Growth After a Successful 2015
CARLSBAD, Calif. (Dec. 17, 2015) – RinseKit, makers of the revolutionary portable pressurized shower/clean up system, experienced a tremendous first year in business and is poised to continue its success into 2016. Popular among surfers, fisherman, boaters, bikers, trail-runners, dog owners and festival enthusiasts, RinseKit is now available at over 930 retail locations, including:...
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December 17, 2015
Honey Stinger Launches Online Dealer Portal For Convenient Product Ordering
Honey Stinger, the leading manufacturer of honey-based nutritional products, launches an online portal for easy and streamlined product ordering for Honey Stinger retailers. Through the online portal, dealers may now order Honey Stinger product at their convenience without business-hour limitations, as well as access the Honey Stinger image bank, latest product catalog...
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December 17, 2015
Tubbs Snowshoes Expands Collection of Products Featuring Boa® Closure System
Seattle, Wash. (December 17, 2015) — Tubbs Snowshoes, the leading manufacturer of lightweight, versatile snowshoes, is excited to announce the addition of two new models featuring Boa®-equipped DynamicFit™ and CustomWrap™ bindings. The all new Panoramic and Wayfinder both showcase Tubbs' heritage of technological innovation and market development The new flagship model of Tubbs’ Day Hiking collection, the Panoramic delivers optimal...
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December 16, 2015
Atlas Snow-Shoe Co. Introduces New Peak Series Collection of Snowshoes
Seattle, Wash. (December 16, 2015) – On the heels of its 25th Anniversary year, Atlas-Snow-Shoe Co. is introducing a brand new series of snowshoes to its ever-evolving line. Launching in 2016, the Atlas Peak Series will feature three distinct models for men and women, built to tackle advanced terrain and deliver optimal traction, flotation,...
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December 16, 2015
Black Diamond’s Fall 2016 Line to Showcase Versatile Insulation and Collections for both Ski Mountaineers and Emerging Gym Climbers
December 16, 2015 (Salt Lake City, Utah) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, introduces three brand initiatives for Fall 2016: the Helio series, equipment and apparel for technical ski mountaineering, the launch of Project, equipment and apparel for the growing population of gym...
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December 15, 2015
Upslope Brewing Company Announces #ApresByUpslope Winter Photo Contest
Boulder, Colo. (Dec. 15, 2015) – Upslope Brewing Company and Exum Mountain Guides are teaming up to celebrate winter adventures with their #ApresByUpslope social media photo contest. Skiers and outdoor recreationalists are encouraged to snap and post a picture of themselves or their friends, while enjoying an Upslope after a winter activity, to social media (Facebook,...
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December 15, 2015
World-class Athletes and Guides Help Avatech Build a Global Mountain Safety Network
PARK CITY, Utah (December 14, 2015) — Avatech, an outdoor technology company focused on developing a breakthrough mountain safety platform, announces a cast of backcountry experts as ambassadors for the 2015-16 ski season. The Avatech ambassador roster comprises seven leading professional backcountry athletes and eight highly respected professional mountain guides, including ski mountaineer Chris...
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December 14, 2015
Intova Introduces a New Breed of Sport Camera
Seattle, WA – Intova’s long history of producing high quality, waterproof action cameras at an affordable price is fully proven in the Spring 2016 release of the Duo. Available in fun colorways, this new breed of underwater video camera is an imaging tool for all activities and ages. “People just getting into...
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December 14, 2015
Granite Gear Continues to Design Urban-Outdoor Backpacks
Two Harbors, MN - Coming into its third year, the Campus Collection by Granite Gear continues to demonstrate the load-carrying expertise that has been the brand’s strength for almost 30 years, while also adding in modern design and necessities. In Spring 2016, the collection will expand to include nine new...
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December 14, 2015
Feetures!’ Elite Max Cushion Sock Puts a New Spin on Comfort
Charlotte, NC - Feetures!, a leader in the performance sock category, is taking comfort to a new level with the debut of their Elite Max Cushion sock line. Arriving at retailers in February 2016, the Elite Max Cushion sock provides the perfect blend of performance and comfort for runners of...
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December 14, 2015
Hydro Flask Receives Oregon Bankers Association 2015 Community Applause Award
Bend, OR (December 14, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named the recipient of the Oregon Bankers Association (OBA) 2015 Community Applause Award. In partnership with the Independent Community Banks of Oregon (ICBO) and OregonBusiness magazine, the competition offered the opportunity for banks doing...
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December 14, 2015
Tubbs Snowshoes Introduces the FLEX HKE snowshoe for “Tweeners”
Seattle, Wash. (December 14, 2015) — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the next addition to its kid-friendly snowshoe line. Designed specifically for those who have outgrown smaller kids’ snowshoes, but aren’t quite ready to step into a full-size adult model, the FLEX HKE features traction rails,...
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December 14, 2015
Royal Robbins® Taps Co-Founder Liz Robbins as Advisor
SAN FRANCISCO, Calif. (December 14, 2015) — Royal Robbins, LLC announced today that climbing pioneer Liz Robbins, co-founder of the company and former head of design, is rejoining the heritage apparel brand as a trusted advisor. “It’s exciting to be back working with the company Royal and I founded. Our guideline, style with...
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December 9, 2015
Any Mountain, Vail Resorts Celebrate Giving Season With Big City Mountaineers
SAN FRANCISCO (Dec. 9, 2015) — Any Mountain, the premier retailer for ski, snowboard, bike and outdoor gear in the Bay Area, is celebrating the holiday season with their annual fundraising campaign that encourages their customers to support Big City Mountaineers (BCM)with every purchase. Through Jan. 3, Any Mountain customers...
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December 9, 2015
Tubbs 1906 Series Brings New Vermont-Inspired Model into 2016 Collection
Seattle, Wash. (December 9, 2015) — Tubbs Snowshoes, the leading manufacturer of lightweight, versatile snowshoes, is excited to announce the launch of its second limited edition snowshoe of the 1906 Series, the Mount Mansfield. With inspiration drawn from Tubbs Snowshoes’ Vermont heritage, the Mount Mansfield features a clean aluminum frame with a minimalist aesthetic, befitting...
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December 9, 2015
Snikwah Performance Wear Makes Debut at St. Peterburg Power & Sailboat Show
Naples, FL, Dec. 9, 2015 - Snikwah performance wear made its debut at the 38th Annual St. Petersburg Power & Sailboat Show Dec. 3-6 at the Duke Energy Center for the Arts Mahaffey Theater Yacht Basin and Albert Whitted Park in St. Petersburg. The St. Petersburg Power & Sailboat Show is...
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December 8, 2015
BOCO Gear Joins The Conservation Alliance
Boulder, Colo. (December 8, 2015) — Boulder-based BOCO Gear pledges to protect the places we play by becoming the newest member of The Conservation Alliance. Through this new partnership, BOCO Gear will support The Conservation Alliance’s mission to protect and preserve North America’s last wild spaces. With the help of Alliance member companies, the organization has...
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December 8, 2015
Atlas Snow-Shoe Company Expands Adventure Team with New Athletes
Seattle, Wash. (December 8, 2015) — The impressive Atlas Snow-Shoe Company Team is excited to announce three new members to its 2015 Adventure Team. Building on its existing roster of brand advocates, the Atlas Adventure Team will span the U.S. outdoor and snow sport industries, promoting the sport of snowshoeing in their everyday....
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December 8, 2015
Addaday Rolls out Partnership with Backbone Media
SANTA MONICA, Calif. (December 8, 2015) – Addaday, the scientifically designed massage tool company, has selected Backbone Media to be its public relations agency of record. As part of a daily recovery and health maintenance program athletes can now mimic the techniques used by physical therapists to speed recovery and eliminate muscle...
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December 4, 2015
Congress Passes FAST Act: $4 billion for bicycle and pedestrian projects
BOULDER, Colo. (Dec. 4, 2015)- PeopleForBikes commends the U.S. Congress for passing the FAST Act, Fixing America’s Surface Transportation, a five-year reauthorization of the federal surface transportation program. The FAST Act will dedicate $835 million annually for the first two years, and $850 million annually for the last three years, to bicycle...
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December 3, 2015
Outdoor Research customers #OptOutside on Black Friday, give back via Instagram challenge
SEATTLE, Wash. (Dec. 3, 2015) – Following an Instagram challenge in which it encouraged its customers to get outside instead of shopping on Black Friday, Outdoor Research, the manufacturer of industry leading outdoor apparel and accessories, this week donated $5,000 to Paradox Sports, a Seattle non-profit that helps create adaptive sports communities. Joining...
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December 3, 2015
Confluence Outdoor Announces Promotion in Product Management to Support Business Growth
GREENVILLE, S.C. (December 3, 2015) — Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology. Blumer previously led strategic product line development for Adventure Technology, the company’s premium performance paddle brand, as the product manager. Confluence...
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