Swix and L.L.Bean Launch Design Challenge for U.S. Cross Country Ski Suit

March 25, 2020

HAVERHILL, New Hampshire (March 25, 2020) — Swix and L.L.Bean, Official Partners of the U.S. Cross Country Ski Team, are launching a design challenge this March for kids to create the official 2020-2021 race suit for Team USA. Both brands are official outfitters of the U.S. Ski Team, creating outerwear, apparel, and technical race garments worn by the athletes year-round.

Beginning March 25 through April 15, 2020, young artists ages 5 to 18 can submit a hand-drawn design that Swix may use as a basis for the final 2020-2021 U.S. Ski Team race suit. Using a race suit template, entrants will add design elements and color selections of their choosing. Entrants may pick up the design template and submit their designs at the L.L.Bean Booth, located in the heart of the World Cup festival village. Swix will review each submission, and the winner will be announced on Swix’s social media on May 1, 2020.

“We’re thrilled to be able to give kids a chance to play a role in designing our national team race suit,” says Swix U.S. President Steven Poulin. “They’re the future of the sport and have so much creativity to contribute.”

Swix is responsible for designing the race suit that U.S. Cross Country Ski Team athletes wear in the FIS World Cup, at World Championships, and other levels of international competition. L.L.Bean outfits Team USA in insulated outerwear, rainwear, casual wear and hats, as well as summer training products.

For more information about Swix, visit swix.com/us. For more information about L.L.Bean, visit llbean.com.

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About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. L.L.Bean operates 34 stores in 16 states across the United States, along with 25 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitterr, YouTube, Pinterest, and Instagram.