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Swix Launches Line of Next Generation Race Wax

September 24, 2020

HAVERHILL, N.h. — September 24, 2020. Swix, a subsidiary of BRAV, is excited to announce the release of its newest line of glide wax—Swix Pro—available in stores this fall. Swix Pro has been in development for over 10 years and was originally slated for a winter 2022 release. This early release is due primarily to the FIS mandated ban on fluorinated wax set to begin with the 2020-2021 race season. A similar fluoro ban from U.S. Ski and Snowboard Association was announced for the upcoming season.

Swix Pro is being released as three lines, Performance Speed, High Speed and Top Speed, which correlate to the current CH, LF and HF lines respectively and both solid and liquid waxes will be available in each line. All three lines are completely fluoro-free and each ingredient is approved by the Toxic Substances Control Act (TSCA) inventory.

“As the market leader in high performance ski waxes, it’s our job to set the tone and lead the industry out of PFAS, and we’ve done just that,” said Steve Poulin, CEO of Swix US. “Swix has stopped production of all fluorinated waxes in our pivot to environmentally sustainable products.”

Some PFAS can persist in the environment for long periods of time and cause adverse health effects. Earlier this month, the U.S. Environmental Protection Agency issued a rule that prohibits any ski wax company from manufacturing, selling or importing any products that contain certain long-chain PFAS without EPA review and approval.

More than a decade ago, BRAV, the parent company of Swix, began investing in better chemistry for ski waxes through its Future CERA project. Over the next 10 years, the company spent millions of dollars in research to move ski wax technology from long-chain PFAS to more environmentally sensible short-chain PFAS. Researchers next turned to creating high-performance waxes free of PFAS. Earlier this year, Future CERA met with success. The Swix Pro line is the result.

Swix believes in the importance of skiing fluoro-free. This year, Swix CEO Steve Poulin will travel to race events around the country to conduct education, outreach and training to encourage environmentally responsible waxing in the Nordic, Alpine and Snowboard racing communities.

The program also includes a training component for ski wax technicians to encourage proper use of personal protection equipment (PPE) and best practices for racing wax shavings.

For more information about Swix Pro or Swix US contact Danny Kuzio at dk@pressforwardpr.com.

Fore more information about EPA regulations as they pertain to ski wax, contact Donna Leinwand Leger at donna@dcmedia.us.