The Outdoor Business Isn’t Easy Right Now — But Switchback’s Spring Show Offered Reasons for Optimism

June 22, 2026

Switchback Spring’s move to New Orleans signals continued momentum for the outdoor industry gathering, with the event drawing stronger participation and a broader mix of brands and retailers. It also highlights that the show is becoming more than a trade floor, with education, networking, and discovery playing a bigger role in its appeal.

Another key takeaway is that brands are using the event for a blend of goals: increasing awareness, making sales connections, and building long-term industry relationships. Retailers, meanwhile, are showing up with real buying power and a strong interest in learning what is working in the market right now.

The event’s programming is increasingly tied to current industry issues such as consumer participation trends, merchandising, retail technology, sustainability, and business resilience. That mix points to a show designed not just for product display, but for practical takeaways that can help specialty outdoor businesses adapt and grow. WWD