Tifosi Optics Welcomes Professional Athlete and Entrepreneur Parris Todd as Newest Brand Ambassador

July 1, 2026

Champion pickleball player and former tennis pro will represent Tifosi's performance eyewear on and off the court

Watkinsville, GA (July 1, 2026) /OUTDOOR SPORTSWIRE/ — Tifosi Optics, recognized for its commitment to high-performance eyewear, today announced a partnership with professional pickleball champion Parris Todd, adding one of the sport’s most accomplished athletes to its growing ambassador roster.

Todd brings an impressive multi-sport background to the partnership. Before rising to the top ranks of professional pickleball, she built a successful tennis career, earning more than 85 tennis titles. She has since captured more than 65 professional pickleball medals, two Major League Pickleball championships and the 2023 US Open Triple Crown title. Known for both her championship résumé and signature on-court style, Todd has become one of pickleball’s most recognizable athletes.

As a Tifosi ambassador, Todd will highlight her favorite Tifosi eyewear, including the Rivet as her preferred on-court style, while engaging with fans through social media and a dedicated ambassador landing page.

“At Tifosi, we partner with athletes who genuinely live their passion, and Parris embodies that every day through her dedication to competition, commitment to growing the sport and authentic connection with the community,” said Joe Earley, Owner of Tifosi Optics. “We’re proud to welcome her as an ambassador and look forward to supporting her both on and off the court.”

The partnership reflects Tifosi’s continued investment in pickleball and racquet sports, with performance eyewear designed to meet the demands of today’s players.

“I’m excited to partner with Tifosi because they create eyewear that truly performs at the highest level. The Rivet is my go-to style because it’s lightweight, incredibly comfortable, and gives me the flexibility to compete with clear lenses indoors or sun lenses outdoors. As pickleball continues to grow and the speed of the game increases, eye protection has never been more important. I love that I can protect my vision without sacrificing comfort or performance.”

To learn more about Parris Todd, explore her favorite Tifosi styles and follow her journey, visit https://tifosioptics.com/pages/parris-todd or follow her on Instagram at @itsparristodd.

ABOUT TIFOSI OPTICS:

Tifosi is the Italian word for Super-fan. You are exactly who we make our eyewear for. Our mission is to empower you to “Live Your Passion” by providing technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design and rigorously test our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport, our fun and our consumers. We are moms, dads, coaches, players, volunteers, survivors, teams and families. Tifosi – Live Your Passion. http://www.tifosioptics.com