Vail Resorts Season Pass Units Fall 12% Ahead of Winter After Weak Snow Year

September 29, 2026

Vail Resorts, Inc. is heading into the coming North American ski season with fewer season passes sold, as pass product unit sales fell about 12% through Sept. 18 compared with the prior year period through Sept. 19, 2025.

Days sold, the company’s estimate of how many days of access its passes represent, decreased about 10%. Pass sales dollars, including sales and admissions taxes and adjusted for currency, declined about 6%.

Vail Resorts said results through the Labor Day sales deadline were generally consistent with spring selling trends, excluding auto renewals, as demand across the industry continued to be affected by last season’s historically challenging conditions. SHOPeatSURF