Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”
January 16, 2020
The competition will bring photographer and athlete teams together while fundraising for POW Canada during Deep Winter hiatus
WHISTLER, B.C. (January 16, 2019) – Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s cultural calendar. The group will present a new event on February 23 at the Chateau Whistler to carry on Whistler’s proud history of showcasing creative partnerships of the valley’s photographers and athletes. Uprising expects to welcome upwards of 1,100 attendees to celebrate Whistler’s amazing talent and raise money for POW Canada.
“Deep Winter is really close to this community’s heart, and it reflects what’s special about our culture and our winters,” said Origin Principal and Creative Director Danielle Kristmanson. “We know how much the team at Whistler Blackcomb put into Deep Winter over the years, and we look forward to its return next year. In the meantime, we want to make sure the community doesn’t lose that important expression of who we are.”
In a break from tradition, Uprising’s format will showcase the generational mentorship that feeds Whistler’s mountain culture, with pros and proteges teaming up and competing for an $8,000 cash purse. The contest will feature five of Whistler’s favorite professional photographers, paired with five up-and-coming photographers. The pro-am duo will assemble their own team of athletes comprised equally of professionals and emerging stars, and then spend four weeks in January and February in Whistler-area mountains capturing and creating the ultimate slideshow and a chance to take the spotlight.
“When I reached out to Barrett Fisher at Tourism Whistler and Norm Mastalir at the Chateau, they didn’t hesitate to come to the table with really generous donations to ensure the event could come to life,” continued Kristmanson. “This is truly a community effort, and we can’t wait to celebrate everything Whistler has to offer.”
In addition to celebrating Whistler’s culture, the event will play double duty as a fundraiser for Protect Our Winters Canada. Origin is a founding partner of the organization, and the evening will feature prize draws with proceeds going to the worthy cause.
“We’re thrilled to support the reimagined Uprising because we are passionate about celebrating local Whistler talent,” said Managing Director of Fairmont Chateau Whistler Norman Mastalir. “Protect Our Winters Canada aligns really well with Fairmont Chateau Whistler’s commitment to reducing our environmental impact, so to learn proceeds would support this cause made it that much easier to jump on board.”
The change in format will reflect how Whistler’s mountain culture perpetuates itself.
“Every year, Whistler sees a new class of proteges emerge,” added Kristmanson. “Photographers chasing their first cover or contract. Athletes looking for their first sponsorship or segment. The annual arrival of these fresh talents creates an unspoken chain of mentorship. Freshmen aspire to the heights of their predecessors and icons are pushed to stay on top of their game. Uprising is a photo contest that reflects this relationship.”
Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency works with a multitude of prominent outdoor brands such as Whistler Blackcomb, Tourism Whistler, L.L.Bean, lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, as well as a Vermont-based US subsidiary, Origin provides a bilingual and suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the US. For more information about Origin, please visit www.originoutside.com. Subscribe to Origin’s “Insights On The Outdoors” monthly newsletter at www.originoutside.com/newsletter-sign-up.
About Tourism Whistler
Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally-inspired cuisine and celebrated bars and lounges, Fairmont promises a special brand of thoughtful luxury that will be remembered long after any visit. With a worldwide portfolio of more than 75 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability. Fairmont is part of Accor, a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. Learn more at fairmont.com
About Fairmont Chateau Whistler
Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.WHISTLER and whistler.com – Whistler’s official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 8,000 members who own, manage and operate properties or businesses on Resort Lands including hotels, restaurants, activity operators and retail shops.