Wilderdog Partners with REI to Bring Durable Dog Gear to Retail Stores Nationwide

August 3, 2026

The popular direct-to-consumer outdoor dog brand makes its major brick-and-mortar debut through a strategic retail partnership.

SOUTH LAKE TAHOE, CA (August 3, 2026) /OUTDOOR SPORTSWIRE/ — Wilderdog, the brand known for its durable gear for dogs on adventures, announces a new retail partnership with specialty outdoor retailer REI Co-op. Wilderdog’s rugged, adventure-ready pet products are now available in 40 REI brick-and-mortar stores across the United States, with plans to expand to additional locations.

Known for utilizing heavy-duty materials like climbing rope and locking carabiners, Wilderdog designs gear specifically for dogs that camp, hike, and explore the outdoors with their owners. This partnership brings Wilderdog’s popular line of leashes, collars, and travel accessories directly to REI’s community of outdoor enthusiasts.

“REI is the go-to, nationwide destination for outdoor gear, making them the perfect partner for us,” said Rachel Friedline, co-founder at Wilderdog. “We design our gear to withstand the toughest trails, and we are thrilled to make it easier for REI members and customers to gear up their four-legged hiking partners right alongside themselves.”

The initial rollout places Wilderdog products in key REI locations nationwide, featuring a curated selection of the brand’s top-selling gear – from its noteworthy harnesses to its durable waterproof collection. The partnership is expected to scale into more doors throughout the year as demand for high-quality outdoor pet gear continues to rise.

Customers can now find Wilderdog products at select local REI stores. To find a participating location or to view the full product line, visit www.wilderdog.com or www.rei.com.

ABOUT WILDERDOG

Founded by a group of friends who love camping and climbing with their dogs, Wilderdog designs and manufactures durable, functional pet gear built for the outdoors. Inspired by reliable climbing equipment, Wilderdog products are backed by a lifetime warranty and designed to handle any adventure. Learn more at www.wilderdog.com.