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    Thursday, March 23, 2017
  • Sweet Protection Introduces Two New High-Performance Mountain Bike Helmets for Spring 2017
    Sweet Protection
    Trysil, Norway (March 23, 2017) – Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is proud to introduce the massively updated, top-of-the-line Bushwhacker II helmet along with the more affordably priced Dissenter helmet, both new for spring 2017.… ›
  • RACE-MANIA Summit & Expo selects All Sports Events as Official Timing Partner
    Sun Multisport Events LLC
    March 23, 2017, Boston, MA – Sun Multisport Events announced today that All Sports Events has been chosen as be the Official Timer for the RACE-MANIA Summit & Expo taking place this Sunday, March 26, 2017, at the Boston University Fit Rec Center in Boston, MA. All Sports Events provides cutting
  • Wiivv launches Kickstarter campaign for the world’s first custom-fit sandals digitally mapped by your mobile phone
    Wiivv Wearables Inc.
    (March 23, 2017) — Today Wiivv launched a Kickstarter campaign for Wiivv Custom Fit Sandals, the world’s first custom sandal designed and 3D printed to fit the unique contours of feet, giving the wearer biomechanical support and unparalleled comfort. The company aims to transform the made-to-measure footwear market with their
  • Wednesday, March 22, 2017
  • Eagle Creek Hires Jamie Marchbank as VP of Product
    Eagle Creek
    San Diego, Ca. (March 23, 2017) – Eagle Creek is proud to announce the hiring of Jamie Marchbank as Vice President of Product, effective immediately. An integral part of the management team, Marchbank will be responsible for leading the company’s efforts in developing, managing and driving product design and development,… ›
  • World T.E.A.M. Sports’ Face of America Athlete Giving it Her All
    World T.E.A.M. Sports
    Bayshore, New York, March 22, 2017: Adaptive Army veteran, Donna Zephrine, is no stranger to challenges. Having participated in several World T.E.A.M. Sports (WTS) events over the last few years — the Face of America (FOA) in 2015 and 2016; the 2015 Face of America Liberty from West Point Academy… ›
  • Outside TV Features Expands: 24/7 On-Demand Adventure Sports Films
    Outside Television
    (Westport, CT.) March 20th, 2017 – Outside TV, the leading provider in adventure sports content, introduces Outside TV Features, now accessible on-demand via leading streaming platforms such as Amazon Prime Video via Amazon Channels, iOS, Apple TV, Android, ROKU, and Amazon Fire TV, providing instant 24/7 access to the premier… ›
  • Craghoppers Introduces New Women’s Authentic Outdoor Apparel for Winter 2017
    Portsmouth, NH (March 22, 2017) – The new Women’s Authentic Outdoor apparel from Craghoppers is the perfect partner in crime for cold winter days and long winter nights. The new line focuses on functional pieces that stay warm when the skis are off and exploration and relaxation are priorities. The… ›
  • Record-setting performance at Chuckanut 50K
    American Trail Running Assoc.
    In spite of less-than-ideal weather conditions, both Max King and Hayden Hawks went under King’s 3:35:42 course record set in 2014, on Saturday, March 18, at the 25th running of the Chuckanut 50K in Bellingham, WA. The 37-year-old Bend, Oregon resident clocked a stellar performance of 3:33:11 with Hawks, 26,
  • Tuesday, March 21, 2017
  • Introducing Jül: A Smart Mug for Better Beverages
    Salt Lake City, UT (Mar 21 2017) — Power Practical, a team of designers and makers of power products for active lifestyles and everyday living, is proud to announce the launch of the Jül: an intelligently designed tumbler that keeps hot beverages at the perfect temperature from the first sip… ›
  • Mountain Khakis® Hosts Grand Opening of Denver Flagship Store in Historic Larimer Square April 1
    Mountain Khakis
    DENVER – (March 21, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will host the grand opening of its first flagship retail store in Denver’s historic Larimer Square April 1, 2017, 10:00 a.m. to 9:00 p.m. The event establishes the brand’s permanent brick and mortar presence in… ›
  • LifeStraw Water Filtration Partners with Thirst Founder Mina Guli For Global Water Awareness Campaign Launching World Water Day March 22
    LAS VEGAS (March 21, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced its partnership with Thirst, an international non-profit committed to water conservation led by Mina Guli to launch a global water awareness campaign, March 22, World Water Day.… ›
  • Electric Goes Fishing with Todd Kline
    San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined with his passion and knowledge of fishing make him… ›
  • BUFF® Welcomes New Director of Sales to USA Team
    Buff USA
    Santa Rosa, CA, March 21st, 2017 — Buff, Inc., the U.S. subsidiary of Original Buff, SA creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are honored to announce the addition of Kristin Moynihan Greenbaum as U.S. Director of Sales for Buff, Inc. As a 6-year veteran in
  • Monday, March 20, 2017
  • Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence
    DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the chance to race electric mountain bikes on a challenging and technical course against a competitive field. “The eMTB race is a unique… ›
  • Indoor Climbing Set for Explosive Growth: Earth Treks Climbing and Fitness to Add New Climbing Gyms through a Partnership with Tengram Capital Partners
    Earth Treks Climbing and Fitness
    Columbia, Md. – March 20, 2017 – Earth Treks Climbing and Fitness, a long time leader in the rapidly growing indoor climbing gym industry, announced today that it has partnered with Tengram Capital Partners. Through the newly formed relationship, Earth Treks and Tengram plan to open new climbing gyms in… ›
  • Nuu-Muu Taps Terra PR For Media Relations
    Bellingham, WA (March 20th, 2017) – Nuu-Muu, makers of the original exercise dress and high quality active apparel for women, has hired Terra Public Relations to manage its public relations and strategy in North America. “We’re looking so forward to working with Terra to share Nuu-Muu with a wider audience,” says… ›
  • Pete Rose Nominated to Mountain Bike Hall of Fame
    Thorpe Marketing
    Boulder, CO. While Pete Rose may be waiting for proper recognition from Cooperstown, today, he has been nominated to the Mountain Bike Hall of Fame, for his contributions to the sport of Mountain Biking. Nominated by cycling industry veteran, Jasen Thorpe, Rose’s contributions to mountain biking, to sport in general,
    Thursday, March 23, 2017
  • Gander Mountain Begins Liquidating 32 Stores - Tiger Capital Group and Great American Group have been chosen to assist Gander Mountain in the closure of 32 under-performing locations across the United States. The liquidation sales in the closing locations began March 23, with inventories valued at approximately $100 million.
  • Wednesday, March 22, 2017
  • Camber Outdoors Announces 2017 Workplace Survey - Camber Outdoors is conducting a comprehensive survey of women and men who work in the active-outdoor industries to inform a new study of workplace experiences. The organization will utilize survey findings to continue to develop and create programs and initiatives that support gender equity, diversity, and inclusion in the active-outdoor industries.
  • Boy Scouts of America Now Has Its Own Hiking Boots - The Boy Scouts of America will be putting its best foot forward with the launch of a signature collection of outdoor footwear. The three-pattern series of hiking looks is produced under license to RLF International in Ana Maria, Florida.
  • Tuesday, March 21, 2017
  • The North Face puts Arne Arens in charge of Americas region - Arne Arens, General Manager of The North Face's EMEA region since 2012, has now been appointed Vice-President and General Manager of the outdoor brand's Americas region.
  • Mystery Ranch Names New Mountain Category Sales Rep - Mystery Ranch, a backpack manufacturer in Bozeman, MT has retained the Manitou Sales Group, led by Aaron Wilmers, to represent its mountain category in Michigan, Ohio, Indiana and Kentucky.
  • RockyMounts President To Depart At Month’s End - RockyMounts stated that President Bruno Maier will be leaving the company at the end of this month. In mid-April, he’ll be taking on an entrepreneurial role with a company in the outdoor industry.
  • Trail Runners Join the Fight for Public Lands - A new initiative called Run Wild wants to give runners a platform to make their voices heard.
  • Monday, March 20, 2017
  • Kokatat Outfits Paddler For Circumnavigation Of North America - Kokatat will be outfitting German paddler Freya Hoffmeister for a 30,000-mile circumnavigation of North America that could take nearly a decade to complete.
  • GoPro announces 270 jobs to be cut as stock hits all time low - GoPro has announced that it will trim a further 270 jobs in a further attempt to return the business to profitability. The firm outlined that it expected to rack up restructuring charges of around $10 million, largely related to redundancies.
  • Burton’s Chief Creative Officer Forms Agency - Burton said longtime Burton chief creative officer, Greg Dacyshyn, has decided to venture out on his own after more than two decades at Burton to start his own creative agency called ‘Camp High’.
  • Strongbars Nutrition’s Pure Strength Named Official Protein Bar of the 2017 Obstacle Course Racing World Championships - As part of the partnership, Strongbars Pure Strength protein bars will be featured at the 2017 OCR World Championships, including at course aide stations and the finish-line.
  • Thursday, March 16, 2017
  • REI announces record revenues and record member dividends for 2016 - REI revenues were up 5.5 percent last year, to $2.56 billion. The co-op returned a record $193.7 million in member dividends and credit card rebates and gave back nearly 70 percent of its profits to outdoor community projects and organizations.
  • Canada Goose Goes Public - Shares of Canada Goose debuted above its projected range in its initial public offering and flew upward in its first day of trading. The IPO offering of 20 million shares was priced at CA$17, or about U.S.$12.78 and opened at U.S.$18.05 in trading on the New York Stock Exchange.
  • Why Outdoor Climbers May Not Like the Olympics - Athletes who love climbing outdoors aren't positioning themselves to perform well at the 2020 Tokyo Olympics. Here's why.
  • Wednesday, March 15, 2017
  • Outdoor retailer REI reports 23% increase in digital sales, record membership growth - REI is returning record dividends to its members and employees this year. The Seattle-based outdoor gear co-op saw 9.3 percent growth in revenue in 2015, an unprecedented boon for the company. The growth was largely driven by new member sign-ups and online sales, seeing more than 1 million new members joining the co-op last year.
  • Historic Gift Helps Chile Protect Switzerland-size Land Area - Former CEO of Patagonia pledges to hand over private parks.
  • Vista Outdoor Names New Treasurer - Vista Outdoor Inc., a global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets, named Jennifer G. Anderson as vice president and treasurer, effective April 1, 2017.
  • Royal Robbins, Climbing Pioneer, Dies At 82 - Royal Robbins, famed climber, author, environmentalist and Royal Robbins apparel founder, passed away Tuesday after a long illness. He was 82.
  • Rapha Kicks Off Monuments Cycling Fan Challenge - To celebrate the start of the Monuments, a series of one-day bike races, performance cycling clothing company Rapha is challenging cycling fans to predict the winning time of each of the races: Milan-San Remo, Tour of Flanders, Paris-Roubaix, Liege-Bastogne-Liege and the Giro di Lombardia. Prizes - cycling holidays, Rapha Cycling Club kits, Rapha vouchers and more - will be given away after each race.
  • Mountain Bike Hall of Fame opens nomination period - Nominations for induction to the Mountain Bike Hall of Fame are being accepted through April 15. Each year, three to seven individuals or groups are inducted

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