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    Friday, September 23, 2016
  • Eagle Creek Joins Adventure Travel Conservation Fund As Industry Leaders
    Eagle Creek
    Eagle Creek, manufacturers of the best adventure travel gear on the planet, is pleased to announce that they have joined forces with other leading conservation voices in the Adventure Travel industry to become a founding member of the Adventure Travel Conservation Fund (ATCF). As an industry leader, Eagle Creek understands… Read more ›
  • New Charcoal Chimney Kickstarter Campaign from CampMaid Takes Outdoor Cooking to New Level
    SALT LAKE CITY, UT. SEPTEMBER 23, 2016 – CampMaid today announced its new Charcoal Chimney via Kickstarter. The patent pending design utilizes a funnel airflow which rapidly heats the briquettes, getting charcoal hot and ready to cook quicker than regular methods. A unique twist to heating charcoal for outdoor cooking, the portable,… Read more ›
  • Rudy Project Launches Customizable, Lightweight Performance Sunglass for 2017: the Fotonyk
    Rudy Project North America
    Denver, CO – Rudy Project, Italian crafters of award-winning performance sunglasses since 1985, is thrilled to announce the newest addition to the brand’s 2017 performance sunglass lineup: the Fotonyk. Formulated from years of intense research with the world’s top athletes and the result of countless hours of design, the Fotonyk boasts cutting-edge
  • Thursday, September 22, 2016
  • Ibex Outdoor Clothing Hires Regan Betts as Director of Brand
    White River Junction, VT (September 22, 2016) – Ibex Outdoor Clothing welcomes Regan Betts as the newest member of its marketing team to take on the role of Director of Brand. Regan Betts joins Ibex with extensive marketing experience specific to the outdoor industry. She spent a decade with Smartwool implementing social… Read more ›
  • Vapur and Sierra-at-Tahoe Team Up to End Disposable Water Bottle Waste
    Vapur, Inc.
    In collaboration with Sierra-at-Tahoe, Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is installing four on-mountain Hydration Stations for the 16/17 season. The Hydration Stations further Vapur’s mission of eco-responsibility by minimizing the use of plastic water bottles, while providing clean, accessible water to skiers and riders. In addition to the new refill… Read more ›
  • The Appalachian Mountain Club Leads the Charge to Help Protect Rumney’s Final Frontier
    Access Fund
    September 22nd, 2016 – Rumney, NH – Two local chapters of the Appalachian Mountain Club (AMC) announced today that they are stepping up to help The Rumney Climber’s Association (RCA) and Access Fund secure and preserve the “Final Frontier” and Northwest Crags. The AMC New Hampshire Chapter & Mountaineering Committee and the… Read more ›
  • P3R Announces 3-year Partnership with Brooks Running Company
    PITTSBURGH – P3R announced a new 3-year partnership with Brooks Running Company that designates Brooks as the official footwear and apparel sponsor of P3R’s signature races, including the DICK’S Sporting Goods Pittsburgh Marathon, GNC Live Well Liberty Mile and EQT Pittsburgh 10 Miler. “Partnering with P3R is an exciting opportunity for Brooks as we continue
  • Wednesday, September 21, 2016
  • Upslope Brewing Announces Sustainability Project with Boom Algae and Living Ink Technologies
    Upslope Brewing Company
    BOULDER, Colorado (September  21, 2016) — Upslope Brewing Company and two local startups, Boom Algae and Living Ink Technologies, begin a collaborative project to turn brewery waste into a 100% biodegradable, non-petroleum-based, algae-ink. The system is a unique bioreactor designed to function as a zero-waste system. “Living Ink is thrilled to collaborate with… Read more ›
  • The New Primal Launches New Meat Stick Flavors and Introduces Marinades at Expo East
    The New Primal
    Charleston, SC (September 21, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef, free-range turkey and naturally raised pork snacks, will introduce four new bold meat stick flavors and two new marinades at Natural Products Expo East in Baltimore (Booth #8221) on September 22.  The… Read more ›
  • Colorado’s Scenic McInnis Canyons host of World T.E.A.M. Sports’ Adventure Team Challenge
    World T.E.A.M. Sports
    Grand Junction, Colorado – National non-profit World T.E.A.M. Sports’ inclusive Adventure Team Challenge returns to Grand Junction and Mesa County this September 23-25 with 12 teams of adaptive and able-bodied athletes undertaking off-road bicycling, river rafting, rock climbing, hiking and orienteering. Considered by experienced adventure athletes to be one of the most difficult… Read more ›
  • Helly Hansen Joins The Conservation Alliance
    Conservation Alliance
    Bend, Ore., September 21, 2016 – The Conservation Alliance announces Helly Hansen as the newest member of the organization. As a pillar in the outdoor industry, Helly Hansen’s partnership strengthens the Alliance as conservation opportunities flourish throughout North America.  This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations… Read more ›
  • ElliptiGO to Offer Immersive Experiences at Interbike 2016
    ElliptiGO Inc.
    LAS VEGAS, Nev. (Sept. 21, 2016) – ElliptiGO Inc. announced today that it will offer two exciting and immersive opportunities this year at Interbike, the largest annual bicycle industry exposition in North America. ElliptiGO, creators of the world’s first elliptical bicycle, will have a presence on both the main floor
  • Tuesday, September 20, 2016
  • Hydro Flask Featured at 2016 Brandlive Customer Summit
    Hydro Flask
    Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will be featured at Brandlive’s annual customer summit in Portland, Oregon on Wednesday, September 21st. Brandlive, a customizable, cloud-based video platform that integrates live video and social… Read more ›
  • Eagle Creek Employee Named For Second Time to VF 100 For Volunteering
    Eagle Creek
    Eagle Creek is proud to announce that one of their own, Kristie Focht, has again been named to the VF 100 for her outstanding commitment to volunteering and fostering a love of service within the community. The VF 100 award recognizes VF associates’ efforts to improve the communities in which… Read more ›
  • Chaco Footwear’s National Park Partnership Helps Preserve “America’s Best Idea”
    ROCKFORD, Mich. (September 20, 2016) – Chaco is pleased to announce a two-year partnership with the National Park Foundation, the official charity of America’s national parks, and a $50,000 donation to fund the Foundation’s education, preservation, and conservation initiatives across the National Park System. To celebrate the partnership, Chaco collaborated with the National Park Foundation to create… Read more ›
  • Avant Enterprises Enters Electric Bike Market
    Avant Enterprises, manufacturer of Aventon, 6KU, and Populo bike brands, announces its entry into the e-bike category.  The six model line will be sold under the Populo brand. Avant CEO, JW Zhang:  “We are launching this line to lower the barrier of entry for customers wanting alternative commuting solutions, at… Read more ›
  • XTERRA Thriller in Utah comes down to 7/100th of a second
    Complete Results / Highlight Video / Photos Josiah Middaugh out-stretched Braden Currie at the finish line to take the tape by 7/100th of a second and win the inaugural XTERRA Pan America Championship race on a beautiful day at Snowbasin Resort near Ogden, Utah on Saturday.  It’s the closest finish
  • Learn to Optimize Sports Nutrition from the Experts
    Wellness Brands Inc.
    BOULDER, COLORADO – September 20, 2016 – All athletes have the goal of performance improvement, and that requires optimal nutrition. Now you can learn the best practices from the professional experts (Sports Dietitians). CPSDA (Collegiate and Professional Sports Dietitians Assn.), in partnership with The Right Stuff® (NASA-developed hydration) and Training & Conditioning magazine,
  • FINIS Introduces New Wearable Technology Device Swimsense™ Live & FINIS Live™ Mobile Application
    FINIS Inc.
    (Oakland, CA – September 20, 2016) – FINIS, Inc., a worldwide leader in technical swimming innovation, launches the Swimsense™ Live, a waterproof Bluetooth fitness-tracking device that allows swimmers to make the most out of their swims. The Swimsense™ Live is the next generation of the original FINIS Swimsense™, and is updated with more accurate tracking systems, swim-specific
  • Want Healthier Shoulders? Crossover Symmetry Selects SMACK! Media to Help Shoulder the Marketing and Launch of their 3rd Generation System
    Crossover Symmetry
    (Denver, CO – September 20, 2016) – Crossover Symmetry, a leading evidence based shoulder health and performance system, has chosen SMACK! Media to help shoulder strategic marketing initiatives, partnerships, and public relations efforts. Through this partnership, SMACK! Media will help Crossover Symmetry drive awareness and education about their 3rd Generation System
  • Monday, September 19, 2016
  • World T.E.A.M. Sports’ Adventure Team Challenge Supported by Global Advisory Services Leader Ernst & Young
    World T.E.A.M. Sports
    Holbrook, New York – National non-profit World T.E.A.M. Sports welcomes global advisory services leader Ernst & Young as a partner in the organization’s annual Adventure Team Challenge in western Colorado September 23-25. Selected EY staff members will travel to Grand Junction September 22 to participate in the three-stage, multi-sport event… Read more ›
  • Haibike Brings Award-Winning UrbanPlus ePerformance bike featuring COBI to North America
    SAN FRANCISCO (Sept. 19, 2016)– Haibike and COBI, two highly-awarded German-based pioneering companies within the cycling and tech industries, have teamed up to bring the new Haibike UrbanPlus ePerformance bike featuring COBI’s connected biking system to the U.S. Haibike, having recently won the Best Brand 2016 Award from E-Mountainbike Magazine, introduces the Haibike UrbanPlus, designed to be the ultimate,… Read more ›
  • Headsweats Joins Forces with Canadian Distributor Podium Imports
    Headsweats, the leading manufacturer of performance headwear for runners and athletes, is continuing to expand their international presence with a partnership with Podium Imports, a leading distributor for a broad range of quality cycling, running, fitness, and nutrition products to independent retailers across Canada.  Currently, Podium represents over 400 cycling,… Read more ›
  • Abom, Inc., Welcomes Former Chairman of the Joint Chiefs of Staff, Gen. Peter Pace, as an Advisor
    Abom, Inc.
    PORTLAND, Ore. (Sept. 19, 2016) – Abom, Inc., the company that developed and patented an active solution to prevent fogging in goggles, today announced retired Marine General Peter Pace, sixteenth Chairman of the Joint Chiefs of Staff, will join the company as an advisor. “We’re thrilled to welcome Gen. Pace to Abom,”… Read more ›
  • Skratch Labs expands sports nutrition offerings with their new Endurance Recovery Mix
    Skratch Labs
    Boulder, CO. (September 19th, 2016) – Skratch Labs, an active lifestyle company focused on providing people with the inspiration, life skills, and products to take better care of themselves and their families, expands their real food sports nutrition line to include Endurance Recovery Mix. With 4 hydration drink mixes, Fruit… Read more ›
  • Industrial Revolution Named One of the Fastest-Growing Private Companies in U.S.
    Industrial Revolution
    Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has once again been recognized as one of the fastest-growing private companies in the country by Inc. magazine. For the 7th time, the prestigious Inc. 5000 list includes Industrial Revolution, highlighting the company for its continued evolution. The Inc. 5000 list is compiled annually… Read more ›
  • Picky Bars to Unveil New Flavor and Surprises at Interbike 2016
    Picky Bars
    Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—will be sampling its newest, yet-to-be-named flavor at Interbike in booth #19027 September 21-23, 2016, in Las Vegas. Thomas will be on site and all over Las Vegas to assist the Bend, Ore.-based energy bar
  • Friday, September 16, 2016
  • COBI “Connected Biking” System Announces Partner Program
    FRANKFURT, Germany (Sept. 16, 2016) – COBI, the first integrated system to connect your bike with your smartphone, announces its all-new direct sales platform. COBI partners will receive commission for every unit sold without any initial investment, running costs, little-to-no retail footprint or price competitions. The COBI technology uses a smartphone, a… Read more ›
    Thursday, September 22, 2016
  • Osprey CEO Tom Barney - Outdoor pack and travel luggage manufacturer Osprey Packs said its CEO of 15 years, Tom Barney, is leaving the company. Officials gave no reason for the departure, but said Barney would remain with Osprey until October 28, adding that the company is in the final stages of searching for his replacement.
  • Wednesday, September 21, 2016
  • Outdoor Participation Grows, But Number Of Outings - Outdoor participation in the United States increased in 2015, adding 1 million participants for a total of 142 million Americans who recreated outdoors at least once during the year. But at the same time, the nation went on fewer total outdoor outings — 11.7 billion versus 11.8 billion in 2014.
  • New Study Suggests Wearing a Fitness Tracker May Impede Weight - Wearing a fitness tracker didn't help these study subjects lose weight—in fact, the opposite was true. It’s possible that the subjects who wore the fitness trackers were more aware of the intensity of their efforts, and therefore more likely to eat too much.
  • Tuesday, September 20, 2016
  • Adventure Academy Turns Desk Jockeys into Savvy - The one-week boot camp puts paying customers in the middle of the Indonesian jungle, then helps them survive the journey home.
  • Monday, September 19, 2016
  • Mountain Bikers Acknowledge Image - Seven in 10 mountain bikers ranked the perceived negative image of mountain biking as the number one threat to gaining new mountain bike trail access in their communities, according to a membership survey by the International Mountain Biking Association (IMBA).
  • Did An Unknown Hiker Just Break Every A.T. Record? - She has no GPS tracking and is an unknown in the world of record-breaking thru-hikes. But this weekend, on the heels of Karl Meltzer, Kaiha Bertollini trekked to the top of Springer Mountain at the southern end of the Appalachian Trail in Georgia and proclaimed a world record time of 45 days, 6 hours, and 28 minutes.
  • Bode Miller Announces Comeback—and Sues Head - Bode Miller, 38, announced his comeback to professional ski racing in a lawsuit he filed against Head USA in federal court in Los Angeles. In the lawsuit, Miller wrote that he wants to compete in this season's World Cup races, which begin in Oct—and he doesn't want to do it on Head skis.
  • GoPro Launches Hero 5, Hero 5 Session and the Karma - GoPro launched a new line of products including the all new GoPro Hero 5 and Hero 5 Session. The company also announced several other ground-breaking products including; Karma, a GoPro engineered drone.
  • Fatigue Is All in Your - New research shows that perceptions of fatigue and pain stop us from hitting our physical limits long before our bodies do. Can athletes train their brains to reach unheard-of levels of peak performance?

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