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    Wednesday, October 26, 2016
  • KEEN Hires Veteran Outdoor Industry Leader and Former CEO of Patagonia, Casey Sheahan as President
    PORTLAND, OR. (October 26, 2016)  KEEN, a privately-owned outdoor footwear company, known for its original and versatile products, announces Casey Sheahan as its next President. With a decorated career spanning more than 35 years in the outdoor, athletic, and publishing industries, Sheahan joins KEEN to lead the business as it builds for… Read more ›
  • Vasque’s 2017 Thru-Hike Syndicate Accepting Applications
    Vasque Footwear
    Following another successful year on the trails, Vasque is excited to announce that the Thru-Hike Syndicate is now accepting applications for the 2017 season. The brand partner-powered ambassador program will see big changes next year as it adds another partner, LifeProof, and opens to people thru-hiking any long trail in the… Read more ›
  • Jeff Evans takes tasc Performance to New Heights, 29,035, To Be Exact. Tune In to “Everest Air” TONIGHT.
    tasc Performance
    New Orleans, LA (October 26, 2016)—Tune in to Everest Air on the Travel Channel tonight, Wednesday, October 26th, as Jeff Evans, one of the world’s leading mountain guides and an emergency medicine Physician Assistant, leads a team of sherpas and helicopter pilots on some of the most dangerous high-altitude rescues ever performed. This past May, Jeff
  • Tuesday, October 25, 2016
  • Handful Joins Roundtable Discussion with Senator Wyden to Discuss Women’s Small Businesses
    (Portland, OR—October 25, 2016) – Handful™, an active lifestyle company that creates sports bras and apparel designed to “flatter, not flatten®,” was invited to Senator Wyden’s roundtable discussion which focused on women entrepreneurs and female-owned businesses. The roundtable was held on October 24 at the Brazi Bites offices Northeast Portland, with
  • Monday, October 24, 2016
  • Mountainsmith Renews Partnership With National Ski Patrol & Debuts New Patrol Tour Lumbar Pack to NSP Members
    (Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has renewed their long-standing partnership with the National Ski Patrol (NSP). In honor of the announcement, Mountainsmith collaborated with NSP to create the Patrol Tour, a lumbar pack designed specifically to help Patrollers best serve the mountain. The Patrol… Read more ›
  • Friday, October 21, 2016
  • Pete Kostelnick on Pace to Break US Transcontinental Running Record
    GOLETA, CALIF. — On Sept. 12, accomplished ultrarunner Pete Kostelnick set off from San Francisco to break the 36-year-old Guinness Book of World Records time for the “fastest crossing of America by foot.” Kostelnick, who is sponsored by HOKA ONE ONE, a division of Deckers Brands (NYSE: DECK), has less than
  • Thursday, October 20, 2016
  • Darn Tough Vermont Stockpiles Market Share – Up 22%
    Darn Tough Vermont
    Northfield, VT. (October 20th, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues to acquire market share through aggressive growth in multiple categories.  With a formidable annual sales forecast, Darn Tough is seizing upon opportunities in the Lifestyle, Junior… Read more ›
  • Jackson Hole Mountain Resort Selects Mammut’s Avalanche Airbag 3.0 Packs for Ski Patrol Fleet
    Williston, VT (October 20, 2016) – Mammut, the Swiss quality providers of alpine gear and apparel, and makers of the world’s most advanced avalanche airbag packs, are partnering with Jackson Hole Mountain Resort (JHMR) as the official airbag pack supplier for the mountain’s ski patrol.  Known for some of North America’s most challenging in… Read more ›
  • GRACEDBYGRIT Prepares for Las Vegas Pop-Up Shop
    SAN DIEGO, California – October 20, 2016 – Women’s premium athletic apparel company GRACEDBYGRIT is bringing their brand to Tivoli Village, an incredible destination for shopping and dining frequented by Las Vegas locals. Tivoli Village is completing phase two and will open the same night that upscale home-furnishings retailer Restoration Hardware opens its largest
  • Wednesday, October 19, 2016
  • Hydro Flask Hosts Grand Opening at New Headquarters in Bend
    Hydro Flask
    Bend, OR — Oct 19, 2016 – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the opening of its new Bend headquarters. To mark the transition, Hydro Flask will be… Read more ›
  • XTERRA Worlds this Sunday in Maui
    When you think of Maui, cascading waterfalls, white sand beaches, and breathtaking sunsets come straight to mind but this magical Hawaiian island is also the birthplace of the most notorious off-road triathlon in the world…XTERRA. From a one-off race held on the most remote island chain in the world XTERRA
  • Lake Padden hosts third consecutive USATF Trail Half Marathon Championships
    American Trail Running Assoc.
    The USATF Trail Half Marathon Championships were held at Lake Padden, located on the outskirts of Bellingham, WA, on Saturday, October 15, 2016. Race day broke with overcast skies, intermittent rain, temperatures in the low 50s, and no wind. No stranger to the Lake Padden course having finished second at
  • What it takes to launch a hit event series with Dan Hill
    In LENND’s latest interview, Chris Carver sits down with Dan Hill to get his unique insights from Ragnar Relay, Electric Run and now RiSE Festival into what it takes to produce a successful event series. Dan shares his thoughts on: Which of his 3 events was the hardest to scale.
  • LVL Kickstarter Pre-Order Campaign Surpasses $1 Million
    BSX Technologies
    Austin, Texas (October 19, 2016) – Fitness technology company BSX Technologies today announced its Kickstarter pre-order campaign for the all-new LVL (pronounced “Level”) wearable device surpassed the $1M mark, far exceeding its initial goal of $50,000. Of the 315,000 campaigns created on Kickstarter to-date, only 198 have surpassed $1 million
  • Harbinger Introduces New Products to Support and Protect Users of All Disciplines and Fitness Levels
    Harbinger Fitness
    AUSTIN, Texas (October 19, 2016) – Harbinger, the category-leading strength training brand has introduced twelve new products for weightlifters and strength trainers to get more out of their workouts. The new and updated products include gloves, belts, and strength accessories that deliver on the brand’s mission of elevating strength training
  • Tuesday, October 18, 2016
  • Sam Smoothy Launches Massive Front Flip and Lands Impossible Crash
    JACKSON, Wyo. (October 18, 2016) While filming in the Neacola Mountains for TGR’s twenty-first anniversary film, Tight Loose, skier Sam Smoothy left all his hesitations and fear in the Southern Hemisphere, launching a massive front flip, crashing hard, and somehow also skied out of another crash later in the trip. Smoothy instantly gained… Read more ›
  • Colorado-based Upslope Brewing Co Wins Again at the Great American Beer Festival
    BOULDER, Colo. (October 18, 2016) At the Denver-based 2016 Great American Beer Festival (GABF), Upslope Brewing and its decorated Brown Ale earned a silver medal in the American-Style Brown Ale category. This marks the Brown Ale’s third GABF award in the last five years and makes the beer the most awarded beer… Read more ›
  • Tailwind Nutrition is Official Hydration for New Zealand Endurance Races in 2017
    Durango, CO – October 18, 2016 –  The 9th annual Tarawera Ultramarathon and the Kathmandu Coast to Coast World Multi-Sport Championships, two of New Zealand’s most celebrated endurance events, will be powered by Tailwind Nutrition in 2017. Both races will offer Tailwind Nutrition on course at all aid stations. “Tailwind Nutrition is honored to be the… Read more ›
  • Harbinger Fitness Teams Up with I AM ADAPTIVE
    Harbinger Fitness
    AUSTIN, Texas and MIAMI, Fla. (October 18, 2016) – Harbinger Fitness, a trusted leader in strength accessories, today announced a partnership with I AM ADAPTIVE™, a non-profit organization with a global physical and online community for adaptive athletes that focuses on educating, socializing and mobilizing adaptive athletes and veterans to change perceptions about
  • Safe Catch Elite – The Lowest Mercury Tuna – Launches On-The-Go Pouches for Athletes and Health Minded People
    Safe Catch Tuna
    (Sausalito, CA – October 18, 2016) The health, fitness, Whole30 and Paleo communities are hooked on Safe Catch tuna because of its superior purity, high protein, nutrients and taste. Safe Catch uses its proprietary technology to test every single fish for mercury and is the only brand to do so. Safe Catch
    Wednesday, October 26, 2016
  • Cabela’s earnings slip in - Despite sales gains, Cabela’s experienced profit losses for the third quarter. For the quarter ended Oct. 1, 2016, the outdoor retailer’s total revenue increased 7.6% to $996.5 million; revenue from retail store sales increased 8.1% to $688.6 million; Internet and catalog sales increased 3.6% to $167.4 million; and financial services revenue increased 8.8% to $134.5 million.
  • Tough Mudder announces another TV show for - Tough Mudder announced another new TV show premiering in 2017. The six episodes of the yet untitled show will follow a team of regular people as they train and prepare to run a Tough Mudder together. The first five episodes will air on CW Seed, the CW’s digital network with the season finale airing on The CW.
  • Garmin Reports Third Quarter Revenue And EPS Growth; Raises - Garmin Ltd. announced results for the third quarter ended September 24, 2016. Highlights for the third quarter 2016 include: Total revenue of $722 million, growing 6% over the prior year, with fitness, outdoor, marine and aviation collectively growing 24% over the prior year quarter and contributing 70% of total revenue.
  • Tuesday, October 25, 2016
  • Ranking the World’s Toughest Outdoor - How can one quantify which sport is actually the toughest? crunched the numbers and consulted the pros to answer the perennial barstool debate.
  • Monday, October 24, 2016
  • REI To #OptOutside Again On Black - Historically, Black Friday is a huge day of promotions, sales, and general consumeristic chaos. But REI chose a different path, and this year again it will close its doors on the day after Thanksgiving. The $2.4 billion co-op announced the plan as a measure to create a “cultural counterweight to Black Friday.”
  • How Often Do Surfers Get Sick from the Water? Study Says… - A recent study by a coalition led by UC Berkeley attempts for the first time just how likely you are to end up with something nasty in the stomach if you paddle out post-storm.
  • It’s Time for Doctors to Prescribe Outdoor - Studies have shown that being outside has positive psychological and physiological benefits. Can the nature cure compete with Xanax?
  • Why The North Face And Timberland Are Trimming - Despite last year’s warm U.S. winter looming large as VF Corp. trimmed its full-year 2016 forecast and reduced inventory at two of its biggest brands — The North Face and Timberland — larger forces are also in play, including the recent rash of retail bankruptcies and shifting consumer habits.
  • Booby Traps Found Before High School MTB - Nails, barbed wire, and handmade spike strips were discovered hidden along a popular Colorado mountain bike trail days before the state high school mountain bike championships were to take place there. The traps have sprung a multi-agency investigation between the Eagle County Sheriff’s Office, the Bureau of Land Management, and the Eagle Police Department.
  • Friday, October 21, 2016
  • New bike lock causes thieves to - A pair of inventors from San Francisco could have a novel solution that could deter bike thieves called SkunkLock. It looks like a standard bike lock, but when compromised, it emits a noxious chemical deterrent that causes shortness of breathing, potentially compromised sight and vomiting.
  • The Blatant Sexism of Fitness Stock Art, in 13 - A new initiative to curate better photos of women athletes is good, but it also reveals a sad truth: to find one decent photo of a woman running, you have to sift through a sea of skimpy sports bras and sexualized poses.
  • Thursday, October 20, 2016
  • Wyoming Governor Convenes Outdoor Rec Task - Gov. Matt Mead of Wyoming has followed the lead of his counterparts by introducing an initiative to promote the outdoor recreational industry in his state. The Wyoming Department of State Parks and Cultural Resources will work with private and public stakeholders to develop recommendations aimed at growing Wyoming’s strong outdoor recreation economy.
  • Vibram’s Arctic Grip Technology Hits - Vibram released its Vibram Arctic Grip technology, a new sole technology and weather gripping system. Six Wolverine Worldwide brands, including Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear, will serve as exclusive Arctic Grip launch partners, with products now available in retail stores nationwide.
  • Utah Sells Critical Desert Land to Farm - The state of Utah, which is the most vociferous of the states demanding the federal lands be turned over to state control, just sold 391 acres of Comb Ridge to a private party, Lyman Family Farms. The transaction went through despite the strong opposition of locals and environmentalists.
  • Wednesday, October 19, 2016
  • truTV Launches ‘Reality Show’ All About - Better known as Councilman Jeremy Jamm from the show ‘Parks and Recreation,’ in real life, Jon Glaser is a true gear aficionado, and his soon-to-launch TV show proves it. The show is a fake-reality show covering a wide variety of gear, with some of the episodes about Camping, Cycling, Baseball, and Dogs.
  • Speedo USA Names Former Quiksilver, Nike Talent To - Speedo USA named John Graham as the new president of the division, effective immediately. Graham previously was Speedo USA’s senior vice president, sales. Prior to joining Speedo USA, Graham spent two years as the SVP of sales for surf and snowboarding apparel brand Quiksilver.
  • Tuesday, October 18, 2016
  • Light & Motion launches first drone - Light & Motion is introducing its first light for the consumer drone market: the Seca 2200d. Optimized for smaller drones like the 3DR Solo, DJI Phantom and Inspire, the integrated GoPro interface is both easy to mount and stable.
  • Campfire Capital Lands Another - Campfire Capital, a venture capital firm backed by more than 30 former and current Lululemon Athletica Inc. executives, has surpassed the $30 million fundraising mark following an investment by Canada’s BDC Capital. BDC Capital invests directly in Canadian tech companies to help them commercialize new ideas through three highly-focused funds in the IT, energy/cleantech and healthcare sectors.
  • Squaw Valley Alpine Meadows Names VP Of - Squaw Valley Alpine Meadows promoted Tom Feiten to vice president of marketing and business development.
  • These five US cities are the most - Which cities are the best for racking up miles on your tracker, and living an overall active, healthy lifestyle? Here is a list of the five most active in the US.

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