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    Thursday, May 25, 2017
  • Kelty Announces Cross Country Tech Rep “Wander Lost Tour” Embracing “Van Life” May 25 – Aug. 31, Traveling To Festivals and Educating Retailers
    BOULDER, COLO. (May 25, 2017) – Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, today announced its cross country Wander Lost Tour for tech reps, May 25 to August 31. Stopping at over 400 retailers in 30 states while living in a specially… ›
  • College Outside Joins The Conservation Alliance
    The Conservation Alliance
    Bend, Ore., (May 23, 2017) — The Conservation Alliance today welcomes College Outside as its newest member. College Outside is the outdoor industry’s primary connection to the college demographic. Over 200 collegiate outdoor groups use College Outside’s retail site to purchase gear for their programs, leaders, and members. “Our goal… ›
  • PMI Stanley Brand Builds U.S. Sales Team
    Stanley, a brand of PMI
    SEATTLE, WA (May 25, 2017) – Continuing to see exceptional growth in multiple categories, Pacific Market International’s (PMI)  STANLEY brand proudly announces several exciting updates to the U.S. sales team including the appointment of Dave McVicker as Stanley’s new Vice President of Sales and Tom Shores as Western Regional Sales… ›
  • Purple Heart vets to ride TerraTrikes during Washington DC Memorial Day Parade
    WASHINGTON, D.C. — At this year’s Memorial Day Parade two Purple Heart veterans will help lead the Purple Heart Foundation float on a novel form of transport – a recumbent tricycle. The inclusion of a recumbent trike marks the beginning of a new partnership between TerraTrike, the largest producer of… ›
  • Inaugural Morakniv Adventure Blends Outdoor Education & Fun
    Seattle, WA – May 25, 2017 – Morakniv®, creator of quality Swedish knives since 1891, is celebrating the success of its first ever Morakniv Adventure. This unique event brought together people from all over the world for several days of workshops and fun in the beautiful forests of Mora, Sweden.… ›
  • SNEWS Debuts New Website Featuring Market-Leading Content, Video, and Insider News
    Boulder, CO (May 25, 2017)  — SNEWS (, the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading interactive content, video, and breaking news, SNEWS now delivers an un-rivaled platform for readers and advertisers alike. “This new platform reflects the energy and passion that… ›
  • Four Ways to Enjoy the Great Outdoors on National Trails Day®
    American Hiking Society
    On Saturday, June 3rd, people across America are invited outside for a fun trail experience during American Hiking Society’s National Trails Day®. On National Trails Day, people are encouraged to hike, bike, paddle, pitch in on some trail maintenance, or do any of the other numerous fun activities that will… ›
  • Strider Bike Racing Toddlers Return to Lincoln June 10
    Strider Bikes
    Rapid City, SD (May 25, 2017)—Strider Sports, the world’s leading manufacturer and marketer of children’s no-pedal balance bikes, is welcoming balance bike racing toddlers, some still in diapers, to the Strider Cup Race Presented by Raising Cane’s Chicken Fingers on June 10 at Tower Square in Lincoln. In honor of
  • Wednesday, May 24, 2017
  • iShoxs Names Verde Brand Communications as Agency of Record
    Mönchengladbach, Germany (May 24, 2017) – iShoxs, German-based maker of premium mounts and accessories for POV cameras, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of iShoxs brand in the American market with an integrated communications strategy focused on the… ›
  • Native Eyewear Expands Ambassador Team with the Addition of Three New Athletes
    Native Eyewear
    Longmont, Colo. (May 24, 2017) — Native Eyewear, a Colorado-based goggle and sunglass company, has announced the addition of three elite athletes to its ambassador team. Native’s new athletes will join a team of ambassadors who put Native’s eyewear line to the test and help spread brand awareness. Created for… ›
  • Kokatat supports upcoming Mississippi source-to-sea attempt
    Kokatat Inc.
    ARCATA, California – Kayaker Michael Waterford will set out next month to become the fastest person to solo-paddle the entire 2,552 miles of Mississippi River, and Kokatat’s award-winning paddling gear will be along with for the record attempt. Waterford, who previously kayaked the Mississippi in 2013, will try to break… ›
  • GCI Outdoor Supports Big City Mountaineers
    GCI Outdoor
    Higganum, CT (May 24, 2017) – GCI Outdoor, the creator of portable, durable outdoor recreation equipment, is partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth. GCI Outdoor (GCI) and Big City Mountaineers (BCM) will work together to help provide underprivileged youth with the gear needed
  • Tuesday, May 23, 2017
  • Darn Tough Announces Professional Ambassador Program, Team DTV
    Darn Tough Vermont
    Northfield, VT. (May 23, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, unveils the brand’s new professional ambassador program, Team DTV, welcoming 15 athletes and ardent adventurers to the Darn Tough family. Hailing from the United States and beyond, each Team… ›
  • Outside TV Wins Big at 38th Annual Sports Emmy® Awards
    Outside TV
    (Westport, CT.)  Outside TV, the leading provider in action and adventure sports content, was most recently honored at the 38th Annual Sports Emmyâ Awards in New York City, with the Award for Outstanding Camera Work for Outside TV original mini-series Image Quest. Image Quest dives into the world of adventure… ›
  • GORE Bike Wear®and GORE Running Wear®Combine to Form GORE®wear
    As of spring/summer 2018, GORE® wear underlines its leadership in innovative functional apparel for runners and cyclists. By combining the existing brands, GORE® wear will offer even more advantages for the retailer than ever before – as well as unite the fans of each brand under one roof. GORE® wear
  • Middaugh, Snyder defend titles at XTERRA Oak Mountain
    Reigning XTERRA Pan America Tour Champions Josiah Middaugh and Suzie Snyder successfully defended their titles at the 12th annual XTERRA Oak Mountain Championship race on a sweltering hot day in Pelham, Alabama on Saturday, May 20, 2017. Middaugh (Eagle-Vail, Colorado) has now won four of the last five races at
  • Monday, May 22, 2017
  • SCARPA North America names All Mountain Group as 2016 Rep Group of the Year
    Scarpa North America
    BOULDER, Colo. (May 22, 2017) – SCARPA North America this month named All Mountain Group, its sales agency in the New England and Mid-Atlantic territories, as its Rep Group of the Year for 2016. “The All Mountain Team has done a great job, in a very challenging market climate, of… ›
  • SNEWS Taps Darby Communications to Launch Rebranding Campaign
    Darby Communications
    May 22, 2017 – Asheville, NC – SNEWS, the outdoor industry’s source for trade news, has selected Darby Communications as their PR agency of record for the launch of their rebranding and new website. The two entities share common goals – sharing hot industry news, addressing the needs of specialty outdoor… ›
  • Setton Farms Debuts New Premium Quality Nut Blends to Snack Lineup
    Setton International Foods, Inc.
    Commack, NY (May 22, 2017) – Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the launch of their latest protein packed snack mixes, Pistachio Nut Blend and Pistachio Power Blend. Both snack packs will… ›
  • ORAL I.V. Sweetens its Partnership with Pacific Coast Trail Runs by Adding a $2,000 prize.
    ORAL IV, Inc.
    CAMPBELL, CA (May 22, 2017) — ORAL I.V., the creator of one of the only all-natural, sugar-free, stimulant-free and zero calorie hydration aids on the market, has partnered with Pacific Coast Trail Runs (PCTR) as a product sponsor for the 2017 season. Launching this partnership at Mt. Diablo where runners
    Thursday, May 25, 2017
  • Emerald Expositions Events Sees 6 Percent Growth In Q1 - Emerald Expositions Events Inc., the parent of Outdoor Retailer, reported first-quarter revenues increased 6.1 percent to $135.7 million, compared to $127.8 million for first quarter 2016. The increase in revenues reflected organic growth of 2.9 percent and growth from acquisitions of 3.3 percent.
  • Updated: Reports of Four Deaths on Everest Were False - Mountaineer and Everest blogger Alan Arnette revealed that reports of Sherpas finding the bodies of four dead climbers in a tent are wrong. He speculated that it is most likely the climbers died from carbon monoxide poisoning by using their stoves in the tent without proper ventilation.
  • Wednesday, May 24, 2017
  • Kevin Plank Inducted Into NSGA Hall Of Fame - On May 23, Under Armour founder and CEO, Kevin Plank, was inducted into the Sporting Goods Industry Hall of Fame. Plank was honored for his innovative spirit, leadership, and industry-wide involvement. He joins a list of more than 160 innovative leaders in the sporting goods industry.
  • Mountain Creek Resort Files For Bankruptcy - Mountain Creek Resort Inc. has filed for bankruptcy protection. The filing was blamed on years of above-average temperatures, lack of snow and missteps by prior owners. The filing seeks a restructuring of the resort’s debt including an estimated $26 million in contractually obligated sewer debt payments to the Vernon Township Municipal Utilities Authority.
  • NEMO Hires Kate Paine as Senior Marketing Director - NEMO Equipment, Inc. has recruited Kate Paine as its Senior Marketing Director. Kate will oversee and direct all marketing and communications, brand strategy, and creative.
  • Fitness trackers are terrible at counting calories, says Stanford study - Wearable makers, like Apple Watch and Fitbit, are getting better at tracking heart rate, according to a new study from researchers at Stanford University School of Medicine. But those that measure calories are far from accurate.
  • Tuesday, May 23, 2017
  • Outdoor Industry CEOs Commit to Take Action on Climate Change at the Inaugural Outdoor Industry Climate Leadership Summit - Outdoor industry CEOs and executives will gather in Telluride, Colorado on May 24 for the Inaugural Outdoor Industry Climate Leadership Summit. The event precedes Telluride Mountainfilm Festival, themed as “The New Normal,” engaging in the work to actively battle climate change.
  • Kilian Jornet Summits Everest in Most Epic Way - Forgoing oxygen aid and fixed ropes, Spanish ultramarathoner Kilian Jornet summited Mount Everest early Monday, around midnight. His roughly 12,400-foot ascent from Everest Base Camp (elevation 17,600 feet) took just 26 hours.
  • Monday, May 22, 2017
  • Four die near top of Mount Everest in tragic weekend - The body of an Indian climber was spotted on Mount Everest on Monday, the fourth fatality on the mountain during a busy and tragic weekend on the world's highest peak. Climbers from the United States, Slovakia and Australia also died on the mountain over the weekend. Because of bad weather conditions, climbing to the summit had been delayed this year, leading to a rush in the past few days to get to the summit.
  • Merrell Appoints Sue Rechner President - Merrell appointed Sue Rechner as president. She will report directly to the Wolverine Outdoor and Lifestyle Group President, Todd Spaletto. For the past 10 years, Sue was the chief executive officer and president of Confluence Outdoor.
  • Friday, May 19, 2017
  • Denver to Host ‘Outdoor Retailer Snow Show’ Under Pending Deal - Emerald Expositions, the company that owns the Outdoor Retailer convention, reached an agreement to purchase the Snow Industries Association Snow Show for $16.7 million. The deal paves the way for officials to move OR to Denver.
  • Thursday, May 18, 2017
  • Rocky Brands Names Jason Brooks As CEO/President - Rocky Brands, Inc. has promoted Jason Brooks to president and CEO effective May 19, 2017. He has also been appointed to the Rocky Brands board of directors as a Class I Director. Current CEO and chairman of the board Mike Brooks will continue to serve as chairman of the board.
  • National Geographic and Eagle Creek Partner on Gear for Adventure Travelers - Two of the world’s preeminent adventure travel brands—National Geographic and Eagle Creek—have teamed up to create exclusive licensed travel gear and accessories for North America. Eagle Creek has developed a line of expedition-worthy travel gear specifically for the National Geographic partnership. Eagle Creek/National Geographic-branded travel bags will be available in stores in May of 2018.
  • OrthoLite Renews Run Partnerships - OrthoLite will be the national sponsor of the Girls on the Run’s SoleMates program, which raises funds to support girls in the program while training for the athletic event of their choice. Also, OrthoLite will continue to serve as the official insole of the American Trail Running Association.

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