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    Friday, November 17, 2017
  • Chemical-free, thermoregulating and ‘smart’ – Coolcore partners with Pale Morning Media
    PORTSMOUTH, NH, (November 17, 2017) – Coolcore (, the leader in chemical-free thermoregulating fabric, this week announced a partnership with Pale Morning Media for national public relations support. Coolcore’s “smart” fabric is an engineered material that rapidly accelerates the evaporative drying process without chemical additives or treatments. Independently regulating the… ›
  • United By Blue and Lonely Whale Join Forces to Create Awareness For Oceans Across the Globe
    United By Blue
    PHILADELPHIA, PA (FRIDAY, NOVEMBER 17, 2017) – United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is teaming up with Lonely Whale (LW), a connector and incubator for courageous ideas that… ›
  • Mountain Hardwear’s Atherm Jacket is Recognized by Polartec with an Apex Award for Design and Innovation
    Mountain Hardwear
    Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual design award program celebrates the finest products made from Polartec fabrics and the designers behind… ›
  • Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday
    The Conservation Alliance
    BEND, Ore. (November 16, 2017) – With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across North America. The Conservation Alliance plans to use the funds raised on Giving Tuesday to… ›
  • Kokatat’s American Made Outdoor Gear Awards takes hiatus
    ARCATA, California – Since 2013, Kokatat has pioneered and hosted the American Made Outdoor Gear Awards – a celebration of brands in the outdoor industry committed to domestic manufacturing. Through the program, we have been introduced to, and worked with, exceptional people and companies. We have been awed by the… ›
  • Gold’s Gym Anaheim location continues to receive a warm welcome from the community as they celebrate one month of being open
    Gold's Gym
    ANAHEIM, Calif. (November 17, 2017) – The “OG” approach to fitness is experiencing a renaissance as Gold’s Gym SoCal opens its 16th location in Anaheim. The state-of-the-art facilities and professional trainers at the Anaheim location
  • Thursday, November 16, 2017
  • LifeStraw Debuts Next Generation of Water Filtration Technology for Holidays: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter
    LAUSANNE, Switzerland (November 16, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, has introduced its next generation of consumer water filtration products in time for the holidays. New products include: LifeStraw Play, the industry’s first and only two-stage filtration bottle for… ›
  • United By Blue Opens New Store and Outdoor Inspired Cafe
    United By Blue
    PHILADELPHIA, PA (THURSDAY, NOVEMBER 16, 2017) – United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, announces today their move into a new flagship store. The pending LEED Platinum certified space… ›
  • Tailwind Nutrition’s New Vegan Recovery Drink Rebuilds, Restores and Replenishes
    Tailwind Nutrition
    Durango, CO – November 16, 2017 – Colorado-based sports drink manufacturer, Tailwind Nutrition, is going the extra mile with the debut of Tailwind Rebuild, an all-natural vegan, gluten-free recovery drink mix debuting in stores in 2018. Rebuild
  • Wednesday, November 15, 2017
  • Balega Opens Application for 2018 Impi Ambassador Team
    Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity… ›
  • Grassroots Connect breaks record for attendance, engagement during fall buying show
    Grassroots Outdoor Alliance
    KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, announced a record number of attendees and pre-booked appointments at their annual fall buying show. Organizers confirmed 982 total attendees – an increase of 13% from 2016 – which included Grassroots member… ›
  • DUDE, Idaho 12ver was Officially Selected For Winter Wildlands Alliance Backcountry Film Festival
    Victor, Idaho (November 15, 2017) – Sego Ski Co, the leading handcrafted, made-in-the-Tetons ski company, is proud to have Sego athlete Mark Ortiz in The 13th Annual Winter Wildlands Alliance Backcountry Film Festival. Since the initial one-film screening in 2005, the festival has grown into a 90-minute showcase of top… ›
  • Salomon Athlete Cat Bradley Sets Fastest Known Time for Grand Canyon Rim-to-Rim-to-Rim
    GRAND CANYON, Arizona (November 15, 2017) – Western States 100 Endurance Run champion Cat Bradley set a new Fastest Known Time (FKT) for the Grand Canyon Rim-to-Rim-to-Rim Wednesday, putting an impressive cap on what has
  • Naked Nutrition Predicts Top Five Health Trends of 2018
    Naked Nutrition
    LOS ANGELES, CA – Naked Nutrition, the world’s premiere health and fitness source for natural protein powders and supplements, is making big predictions for the new year by announcing what they believe will be the
  • Jaybird Powers Up With New President and Chief Executive Officer
    PARK CITY, Utah, November 15, 2017 — Sport headphone and technology pioneer Jaybird, announced today that it has hired former Nike Inc. senior leader Jamie Parker as its new president and chief executive officer to
  • TSG Consumer Partners Completes Investment in Nuun
    Nuun and Company
    San Francisco, CA and Seattle, WA – November 15, 2017 – TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the branded consumer sector, and Nuun and Company (“Nuun”), a leading sports
  • Tuesday, November 14, 2017
  • Mt. Bachelor’s Winter Season Lifts Off This Saturday
    Mt. Bachelor
    BEND, Ore. – Mt. Bachelor announced today that it will open for the 2017-2018 winter season on Saturday, Nov. 18. Additionally, the resort’s 96-hour lift ticket sale will kick off on Thursday, Nov. 16. “It’s exciting to get an early start to the 2017-2018 ski/snowboard season,” said John McLeod, Mt.… ›
  • Portsmouth Polar Plunge Supports 46th Annual Rotary Thanksgiving Dinner
    Warren Miller Entertainment
    PORTSMOUTH, N.H. – For the fifth straight year, the Warren Miller Road Crew is proud to announce their annual Polar Plunge, Nov. 22 at noon on Wallis Sands Beach, in support of the Portsmouth Rotary Thanksgiving Dinner. The first 20 plungers to bring a non-perishable food item and join the… ›
  • Share the Stoke of Surfing this Holiday Season with Sharkbanz
    Charleston, S.C.—Nov. 14, 2017— This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that celebrates the majesty of sharks, which will be featured on t-shirts, available on and… ›
  • TREW Re-Designs Women’s Line for Winter 2017/18
    Portland, OR (November 14, 2017) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, re-focuses’ their attention on the most powerful buying segment… women. Bringing in certified talent to redesign their entire women’s collection, TREW is nailing down the lines that make women’s pieces fit right, while keeping that… ›
  • Purple Orange Brand Communications Opens Colorado Office and Recruits New Talent
    Purple Orange Brand Communications
    Jackson Hole, WY — Creative brand communications agency Purple Orange is pleased to announce a new office opening and new hires. Located in WY at the base of Jackson Hole’s town-hill Snow King Mountain, Purple Orange Brand Communications has served a wide-range outdoor, healthy lifestyle, and natural food clients since 2009.… ›
    Friday, November 17, 2017
  • Columbia Sportswear May Close Downtown Office Over Safety Concerns - Columbia Sportswear may close its offices in downtown Portland that house Sorel’s headquarters. It may relocate 50 jobs due to unsafe conditions in the area: a series of frightening run-ins with transients and car break-ins so frequent.
  • Wednesday, November 15, 2017
  • 180 Miles of New Bike Trail Envisioned From Jackson to Yellowstone - The 180-mile Greater Yellowstone Trail will connect Jackson with West Yellowstone, Montana, via sections of the old Yellowstone rail line through Victor, Driggs, Tetonia, Ashton and Island Park in Idaho.
  • Merrell Makes Key Leadership Appointments - Merrell announced the appointment of Strick Walker to the position of chief marketing officer and Johanna Koeberle to senior product director, Active Lifestyle.
  • Thursday, November 9, 2017
  • Chuck Sikora to represent Marin Bikes in Upper Midwest region - Marin Mountain Bikes Inc. has hired industry veteran Chuck Sikora to represent the brand in Minnesota, Wisconsin, North Dakota, South Dakota and Iowa. Sikora comes to Marin with over 40 years of industry experience, including a 33-year stint with Schwinn Cycling & Fitness, having started at the company as a wheel builder in their Chicago factory. Post-Schwinn, he was a regional sales manager for Nautilus Fitness.
  • Vista Outdoor sees 13% organic decline in outdoor product sales, plans to sell Bollé - Vista Outdoors, the owner of Bell, Giro, Blackburn, Bollé, CamelBak and other brands, saw a 9.1 percent decline in sales in its most recent quarter in its Outdoor Products division, which includes those brands. The division's sales would have looked worse if not for the inclusion of sales from Camp Chef, a recent acquisition.

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