May 5, 2022

Showcased

Modern Pentathlon Obstacle Discipline for LA 2028

  BUDAPEST, HUNGARY: May 2, 2022 /OUTDOOR SPORTSWIRE/ - Two obstacle sport disciplines have been selected for testing to replace riding in Modern Pentathlon. Modern Pentathlon was introduced at the 1912 Olympic Games by the founder of the Modern Olympic Games, Pierre de Coubertin to identify the best all-around athlete....

April 22, 2022

Showcased

Climate Neutral Doubles Down on Impact in 2022, Expands Certifications in New Brand Sectors

San Francisco, CA (Apr 22, 2022) /OUTDOOR SPORTSWIRE/ - Climate Neutral, the independent nonprofit that administers the Climate Neutral Certified label, is thrilled to announce that Climate Neutral Certified brands are now avoiding, removing, and reducing over one million tonnes of carbon emissions annually. In line with the theme Invest...

March 8, 2022

Showcased

LifeStraw Peak Series Offers Next-Level Water Filtration in the Outdoors

BALTIMORE  (March 8, 2022) /OUTDOOR SPORTSWIRE/ - LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announced the spring launch of its Peak Series water filtration systems designed for use in the outdoors and backcountry. Building on the success of the original LifeStraw...

February 24, 2022

Showcased

Marmot Relaunches Marmot Research Team

Rohnert Park, Calif. — Feb 24, 2022 /OUTDOOR SPORTSWIRE/ - Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear across a wide range of users. In 1971 the Marmot Mountain Club was founded by UC...

January 18, 2022

Showcased

Atomic Appoints Chris Benchetler to Creative Director of Freeride and Freeski

Atomic today has announced the appointment of long-time athlete, freeskier and artist, Chris Benchetler, as its new Creative Director of Freeride and Freeski. In his new official role, Benchetler will be responsible for the visuals, creative and design for Atomic’s global freeride and freeski product categories. The announcement comes on...

January 4, 2022

Showcased

National Park Trust Unveils New Branding

Washington, D.C. (January 4, 2022) /OUTDOOR SPORTSWIRE/ - The National Park Trust, a nonprofit organization dedicated to preserving parks today and creating park stewards for tomorrow, has unveiled its updated branding and new logo. This unique design not only highlights the organization’s past achievements, but it also symbolizes the Park...

October 5, 2021

Showcased

Polartec® Announces Launch of Family Album

(Andover, Mass.) - October 5, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the launch of its Family Album, the result of a crowd-sourced visual history of those who’ve worn Polartec-made garments on their outdoor adventures over the past three...

October 4, 2021

Showcased

Outdoor Research Grows Leadership Team with New VP of Finance

SEATTLE, Wash. (October 4, 2021) – Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, welcomes Stacie Robbins as its new Vice President of Finance. Robbins is responsible for providing finance support for OR’s strategic growth initiatives and ongoing financial stewardship of the brand. Robbins brings...

September 27, 2021

Showcased

Rab and Banff Centre Mountain Film and Book Festival to continue long-term partnership

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take place from 30th October until 7th November. A key event for the global mountain community,...

September 27, 2021

Showcased

Backcountry Access announces new BCA Live avalanche safety video series

Boulder, Colo.—Backcountry Access is pleased to announce the release of a new avalanche safety video series dubbed "BCA Live." BCA Live brings quickly digestible avalanche education to the desktop and living room through 1- to 3-minute short videos presenting avalanche and backcountry safety topics like group mindset, working as a...

September 22, 2021

Showcased

Luno Celebrates a Year of Exponential Growth Bringing Comfort and Convenience to Car Camping

Santa Barbara, Calif., – Sept 22, 2021 /OUTDOOR SPORTSWIRE/ Luno is pleased to celebrate a year of massive growth for the brand whose mission is to create gear for a comfortable and convenient life on the road. What started in 2018 with a single air mattress designed to efficiently provide...

September 22, 2021

Showcased

PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action

BOULDER, COLO (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...

September 21, 2021

Showcased

Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection

SAN FRANCISCO, Calif. (September 21, 2021) /OUTDOOR SPORTSWIRE/ Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet...

September 21, 2021

Showcased

Backcountry, Competitive Cyclist Launch Expedition Perks Loyalty Program

PARK CITY, Utah (Sept. 21, 2021) /OUTDOOR SPORTSWIRE/ Backcountry and Competitive Cyclist, the leading specialty retailers of gear, apparel, and cycling products, launch a new loyalty program called Expedition Perks. Expedition Perks is free to join and allows members to earn access to concierge-like customer service via the Gearhead program,...

May 17, 2022

Ultimate Direction Announces its 2022 Athlete Team Roster

BOULDER – May 17, 2022 /OUTDOOR SPORTSWIRE/ - Ultimate Direction, creator of innovative products that help support self-propelled athletes at all stages of skill find their stride and improve performance, is pleased to announce its 2022 athlete team roster. Celebrating the unique pursuits and interests in the sport of running...

May 17, 2022

World Renowned eGrips Brand to Unify Under Trango Name

Lafayette, CO (May 17, 2022) /OUTDOOR SPORTSWIRE/ - Trango, the award-winning manufacturer and international distributor of technical climbing equipment, today announced it is unifying its organization and wide-ranging suite of climbing products via a single, company name – Trango. The move integrates the legendary eGrips climbing hold brand under the...

May 16, 2022

Cotopaxi Names Marissa Magno As VP of People and Inclusion

Salt Lake City, UT.  May 16, 2022 /OUTDOOR SPORTSWIRE/ - Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created role that supports the employee-centric culture and DNA of the humanitarian focused lifestyle brand. Magno steps...

May 16, 2022

Gregory’s Sales Decline 4 Percent In First Quarter

Samsonite International S.A. reported sales in the first quarter ended March 31 at Gregory reached $15.1 million against $15.8 million a year ago, a decline of 4.0 percent on a reported basis. Sales were flat on a currency-neutral basis. SGB Media

May 16, 2022

Snow Peak Launches Impact-Focused Community Campout Campaign

Portland, OR - May 16, 2022/OUTDOOR SPORTSWIRE/ – Snow Peak, the global outdoor lifestyle brand, has long believed that time in nature restores our humanity. In an effort to support those who have the greatest barrier to accessing nature, Snow Peak is launching an impact-focused community campout campaign beginning May 16....

May 16, 2022

Big Agnes Opens European Headquarters

STEAMBOAT SPRINGS, Colo. (May 16, 2022) /OUTDOOR SPORTSWIRE/ - Big Agnes, the Colorado-based outdoor equipment brand, is proud to announce the opening of its new European headquarters in Amsterdam. From its new office, the self-proclaimed "Mother of Comfort" will be able to dedicate more resources to directly serve the core...

May 13, 2022

Is It Time for Outdoor Businesses To Dump Facebook?

If the social platform is a virtual public square, as Mark Zukerberg has proclaimed, it’s one that’s rife with hate, lies, weaponized disinformation, and—in the virtual metaverse—a starkly anti-outdoor worldview. Now that its value as an advertising partner has changed the calculus, it’s worth asking again: Is Facebook simply too...

May 13, 2022

New York City Climbers Are Selling NFTs to Finance a New Gym

Using revenue from NFT sales, group members say they will avoid costs incurred by other crowdsourcing platforms, such as GoFundMe or Kickstarter, which can range from 2.9 to 5 percent of the total raised. Just 4 News

May 13, 2022

Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record

Austin, TX (May 13, 2022) — Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of the brand. Best known for celebrating the spirit of the weekend in everyday life, Chubbies...

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /OUTDOOR SPORTSWIRE/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 11, 2022

EXEC: Wolverine World Wide Sees Q1 Revenues Top Guidance

Wolverine World Wide reported revenues and operating margins in the first quarter exceeded expectations. Better-than-expected performances by Saucony and Sperry and strong international growth helped overcome shortfalls in its e-commerce operations and at Sweaty Betty. In the quarter, sales rose 20.4 percent to $614.8 million, ahead of company guidance calling...