December 2, 2022

Showcased

100% Norg Snow Goggle Wins 2022 ISPO Award

SAN DIEGO, Calif. – December 2, 2022 /OUTDOOR SPORTSWIRE/ – 100% is proud to announce that the Norg Snow Goggle has won the 2022 ISPO AWARD for Design and Innovation. The Norg is the flagship model in the 2022-23 Snow Goggle Collection, which made its global debut last month.  Norg is equipped with...

December 2, 2022

Ibex Extends Sales Representation Across the Pacific Northwest and Central U.S.

Nederland, CO (December 2, 2022) /OUTDOOR SPORTSWIRE/ - Ibex, leader in merino wool apparel and accessories, is excited to announce their newest agency relationships to manage sales for the brand. PlayNorthwest will represent Ibex in the Pacific Northwest, while Split Rock Sales will cover the Central U.S. In the Pacific...

December 2, 2022

mountainFLOW Receives State Grant to Further Ski Wax Research

[Carbondale] /OUTDOOR SPORTSWIRE/ - mountainFLOW is pleased to announce it has been awarded an Early-Stage Capital and Retention grant through the Colorado Office of Economic Development and International Trade (OEDIT) Advanced Industries Accelerator program. This funding will help further the development of plant-based ski wax. "At mountainFLOW we are always...

December 1, 2022

Nissan Formula E Team Unveils High Performance Merino Wool Racing Uniforms in Collaboration with The Woolmark Company

/OUTDOOR SPORTSWIRE/ - The Woolmark Company has joined the Nissan Formula E Team as its technical partner to develop an innovative Merino wool-rich team kit. ​​Season 9 will be Nissan’s fifth in the ABB FIA Formula E World Championship, and marks the start of the Gen3 era. Nissan races in...

November 30, 2022

LOWA Boots Enters Trail Running Category with Debut of All Terrain Running at Specialty Retailers June 2023

STAMFORD (November 30, 2022)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for its nearly 100 years of hand-crafted European heritage, today entered the trail running category with the introduction of All Terrain Running (ATR) by LOWA. The ATR by LOWA collection uses the brand’s proven technology and design already appreciated...

November 30, 2022

The Rossignol Group to Invest $50M in Three Years Targeting Revenue Growth, Sustainability Leadership

Targeting both significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group this month unveiled a new strategic plan — called Ascension 2026 — that commits to investing $50 million between now and 2026 to achieve its goals. Businesswire

November 29, 2022

PakPod Camera Tripod Owns the Moment for Under $10, Gets Plaudits from Investment Grade Gear

TUCSON, AZ /OUTDOOR SPORTSWIRE/ - Now available for well under $10, the ingenious PakPod Packable Tripod has earned the ‘Made the Grade’ status from Investment Grade Gear. This, after nearly 10 years of field testing in snow, sand, and saltwater environments. According to Peter Reese, lead evaluator, ‘This system works...

November 29, 2022

Lectric Ebikes Defies Inflation Odds, Slashing Consumer Prices and Relieving Energy Costs

PHOENIX (Nov. 29, 2022) /OUTDOOR SPORTSWIRE/ - With rising costs of living and rising energy costs present on a global scale, a single EV company – the fastest growing e-bike brand in the U.S. – defies the odds of imminent recession by presenting a viable urban transportation solution that addresses...

November 29, 2022

Reducing Toothpaste Waste: Matador Introduces Refillable Toothpaste Tubes

BOULDER, Colo. (Nov. 29 , 2022) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, recently introduced its new Refillable Toothpaste Tubes, TSA-approved toiletry accessories engineered to eliminate single-use travel-size toothpaste tubes. The dishwasher-safe kit comes with two clearly labeled sizes - a one-week tube and a...

November 28, 2022

9 Environmentally-Minded MTB Brands Worth Checking Out

A love for riding and our relationship to the places where we do it is something of a rolling dichotomy (pun intended). Mountain biking, as a consumer-centric industry, has very real impacts on the environment; we love our gear, our upgrades, our tech, and not to be forgotten, our travel...

November 28, 2022

These 10 game-changing innovations are set to reform the sports and outdoor industry

/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Salomon have announced the winners and 10 innovative finalists’ concepts for the Woolmark Performance Challenge 2022 – the world-leading innovation and ideas incubation program for the sports and performance market. Delivering bold, game-changing innovations that seek to reinvent head-to-toe running uniforms, including sweat-activated cooling...

November 28, 2022

Kitsbow Launches Limited-Edition Plaid-on-Plaid Icon Shirt

Old Fort, N.C. (Nov. 28, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel announces today a very special Limited Edition of the Icon Flannel Shirt just in time for the holidays! From the blueprints of Kitsbow’s classic Pendleton Wool® Icon, the Plaid-on-Plaid Icon Shirt uses two different plaids for a striking and...

November 25, 2022

Patagonia Sues Gap for Copying Its Signature Snap-T Pullover

Following its fallout with Ye, GAP (NYSE:GPS -2.19%) now lands itself in legal trouble with outdoor clothing retailer Patagonia which recently filed a lawsuit accusing the American clothing brand of copying its signature Snap-T pocket design found on its fleece sweaters for over three decades. Hype Beast

November 24, 2022

Colter Lift To Open at Grand Targhee this Friday

(ALTA, WYO. - NOV. 24, 2022) /OUTDOOR SPORTSWIRE/ - Grand Targhee Resort , Wyoming’s iconic powder skiing destination, will open the all-new Colter Lift the Friday after Thanksgiving. The new 6-pack chairlift will take skiers and riders to the summit of Peaked Mountain and open up 600 acres of intermediate...

November 22, 2022

Bajío Sunglasses Teams Up with Collegiate Bass Fishing Series

New Smyrna Beach, FL (Nov. 22 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainable performance sunglasses, is excited to announce a partnership with the Association of Collegiate Anglers. As part of this partnership, Bajio will activate on-site at events, products will be featured in prize payouts, and sunglasses...

November 22, 2022

Vibram Launches ‘Work With Trust’ Global Campaign Highlighting Excellence In Work And Safety Sectors

/OUTDOOR SPORTSWIRE/ - As a brand with a long history of serving the various work and safety occupations, Vibram is highlighting its continued commitment to innovation, safety, trust and confidence with a new global campaign, ‘Work with Trust’. Primarily digital, the campaign centers around a cinematic film shot by international...

November 22, 2022

VSSL Officially Launches World’s First Flask with Integrated Bluetooth Speaker

ABBOTSFORD, British Columbia – Nov. 22, 2022 /OUTDOOR SPORTSWIRE/ - VSSL, creator of premium gear that enables self-reliance in the outdoors, today officially launched the VSSL Insulated Flask, the world’s first flask with an integrated Bluetooth® speaker. Designed to help adventurers slow down and savor the moment, the Insulated Flask...

November 21, 2022

Rab’s Mythic G Jacket received well- respected ISPO Award

November 21, 2022 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has received the well-respected ISPO Award for its new Mythic G Jacket, designed for ambitious mountain activities in the most extreme environments and available to end consumers in Autumn/Winter 2023. The Mythic G Jacket is part...

November 21, 2022

Nocs Provisions Launches New Collection for Fall/Winter 2022

ALPINE MEADOWS, Calif. - November 21, 2022 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces the new Fall/Winter 2022 outdoor optics collection featuring five earth and season-inspired colorways. Iris Purple, Icy Mint Green, Forest Service Green, Caribbean Blue and the exciting new Split Tone, a contrasting...

November 21, 2022

Fast Company Names SPY+ Optic Happy Boost to Next Big Thing in Tech List

Carlsbad, Calif. /OUTDOOR SPORTSWIRE/ -  The critically acclaimed SPY+ Optic HAPPY BOOST™ lens technology continues to stack awards from some of the most influential media outlets in the world. Fast Company has named the SPY+ HAPPY BOOST Lens to its Next Big Thing in Tech list, an accolade that honors...

November 18, 2022

Off-White™ EQUIPMENT™ c/o Helinox

November 18, 2022 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, introduces the Off-White™ EQUIPMENT™ c/o Helinox collection. The brainchild of Off-White™ founder and creative director Virgil Abloh, this first-of-its-kind collaborative questions the existing confines of design innovation within the luxury space through boundary-breaking expressions....

November 18, 2022

Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection

OSLO, Norway (Nov. 18, 2022) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall 2023 collection, featuring the tamok Gore-Tex Performance Shell Jacket and Bib, a new collapsible ski bag and an assortment of women’s ski touring pieces. Additionally, the trollveggen line...

November 17, 2022

You Can Now Shop For Vans, Merrell and Saucony Sneakers With Google’s New 3D View Feature

Google has launched a new way to shop for shoes – in 3D. The company has expanded the three-dimensional and augmented reality (AR) shopping technology it uses for home goods and beauty to the footwear space. Now, consumers can shop for shoes using AR, allowing the user to spin and zoom in...

November 17, 2022

Introducing new GORE-TEX Laminates made with recycled BIONIC textile

ELKTON, Md. (November 17, 2022) /OUTDOOR SPORTSWIRE/ – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will introduce two new 2-layer GORE-TEX Laminates with BIONIC textile made from plastic waste partially collected from coastal environments. Gore has collaborated with the Bionic team to...

November 17, 2022

Grayl Heats Up the Market with a Titanium Filter and Purifier Bottle that Cooks

SEATTLE, Wash. (November 17, 2022)/OUTDOOR SPORTSWIRE/ – Grayl®, the maker of innovative water purifiers purpose-built for backcountry adventure, introduced the world’s first titanium water filter and purifier bottle. With design and engineering input from trusted bushcraft and backcountry professionals, the 16.9 Fl Oz UltraPress® Titanium Bottle delivers unparalleled strength-to-weight ratio, long-lasting durability,...