Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 15, 2024
ShowcasedUTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
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April 23, 2024
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
WILLISTON, Vermont (April 23, 2024)/OUTDOOR SPORTSWIRE/ – Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in...
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April 18, 2024
Dovetail Workwear Announces New Maven Brand Ambassador Clarenda “Farmer Cee” Stanley
PORTLAND, OREGON (April 18, 2024) /OUTDOOR SPORTSWIRE/ - Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is thrilled to announce organic farmer, herbalist and entrepreneur Clarenda "Farmer Cee" Stanley as its newest Maven ambassador. As the owner of a medicinal plant and herb farm...
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April 18, 2024
Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...
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April 18, 2024
Suunto Adds Two American Trail Running Athletes to its Growing Ambassador Team
Vantaa, Finland, May 18, 2024/OUTDOOR SPORTSWIRE/ – Suunto, the global leader in premium, innovative products for adventure have announced United States based trail running athletes Zach Miller and Abby Hall will be joining the brand’s global roster of athlete ambassadors. With these signings, Suunto puts further emphasis on its renewed commitment...
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April 17, 2024
Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series
April, 2024—Boulder, CO/OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading up...
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April 16, 2024
3M Sponsoring the 2024 Ultra-Trail Mount Yun by UTMB® Providing Leading Insulation and Moisture Wicking for Apparel and Accessories
April 16, 2024 /OUTDOOR SPORTSWIRE/ – 3M is sponsoring the 2024 Ultra-Trail Mount Yun by UTMB®, a trail race part of the UTMB® World Series. The event encompasses four different races, with the UMY 100M (168K) starting from the Yellow River Hukou Waterfall Scenic Spot with all races being held...
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April 11, 2024
Stio Welcomes Professional Sit Skier, Trevor Kennison, to Ambassador Team
JACKSON, Wyo. (April 11, 2024) /OUTDOOR SPORTSWIRE/ - Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is proud to announce Trevor Kennison as the newest member of its brand ambassador team. A professional sit skier and innovator of the sport, Kennison truly embodies the spirit of Stio, showing...
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April 11, 2024
Snowbound Expo 2024 offers more for visitors to buy, by welcoming Official Retail Partner, Colorado Ski Shop
/OUTDOOR SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce their collaboration with Colorado Ski Shop as its official retail partner for the return of the renown ski and snowboard expo in November 2024. This new partnership brings together two leaders in their...
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April 9, 2024
Wild Rye Advocates for Women’s Rights Launching its Fourth Planned Parenthood Benefit Tee
Sun Valley, ID (April 9, 2024)/OUTDOOR SPORTSWIRE/ – – Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, announces the limited release of the brand’s fourth benefit tee, “Ride Fast, Raise Hell.” It is a pivotal time for women fighting for their right to make decisions about...
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April 5, 2024
Emil Johansson is joining Sweet Protection for a new collaborative partnership in 2024 and ahead.
/OUTDOOR SPORTSWIRE/ – Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders. The long-term partnership agreement will focus on developing the next generation of MTB helmets, and Johansson will be deeply integrated into the design and development of new prototypes and put them...
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April 4, 2024
Manduka Unveils the Gerry Lopez Collection
EL SEGUNDO, Calif. (April 4, 2024)/OUTDOOR SPORTSWIRE/ – Manduka, the best-in-class high-quality yoga gear brand, is excited to unveil its collaboration with surf legend and yoga teacher Gerry Lopez, now available globally. This exclusive collection celebrates and fuses Gerry’s passion for surfing and yoga, making it the first of its kind....
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April 3, 2024
Outdoor Research drops its first dedicated MTB apparel line, adds four ride-focused athletes
SEATTLE (April 3, 2024)/OUTDOOR SPORTSWIRE/ – As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR leans fully into the category. Trail and...
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April 2, 2024
Rumpl Bets Big on Summer Camp through New Partnership with American Camp Association
PORTLAND, OR. (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is pleased to announce a new partnership with the nonprofit American Camp Association® (ACA). The American Camp Association® has been helping camps across the US create quality experiences that inspire growth and belonging in campers for...
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March 28, 2024
Wild Rye Announces 2024 Pro Team and New Industry Partnerships
Sun Valley, ID (March 28, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed for and by women adventurers, announces their 2024 Pro Team, composed of 16 accomplished skiers, cyclists, and hard-working individuals who excel not just in their sport, but in their roles as friends, mothers,...
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March 26, 2024
The Conservation Alliance Announces 2024 Winter Grant Recipients
March 26, 2024 /OUTDOOR SPORTSWIRE/ - The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to 12 organizations working to protect outdoor spaces and wild places throughout North America. Three organizations...
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March 25, 2024
The Conservation Alliance Welcomes Osprey Packs as its Newest Pinnacle Member
March 25, 2024 /OUTDOOR SPORTSWIRE/ - After nearly 20 years as a member, Osprey Packs, a Helen of Troy (NASDAQ: HELE) brand, is becoming The Conservation Alliance’s newest Pinnacle Member with a $100,000 annual commitment to the organization. Osprey Packs is an industry-leading designer and distributor of high-performance packs and...
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March 25, 2024
Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/2025 Season
WILLISTON, Vermont (March 25, 2024)/OUTDOOR SPORTSWIRE/ – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America's most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season. These collaborations underscore Mammut's commitment to enriching the mountain...
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March 25, 2024
RECCO begins strategic partnership with Alpine Club of Canada
STOCKHOLM, Sweden. (March 25, 2024)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for ACC’s network of volunteers and spread the word about backcountry safety and searchability to ACC’s...
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March 15, 2024
Outside Announces New Not-To-Miss Experiences for June’s Inaugural Outside Festival
DENVER, CO /OUTDOOR SPORTSWIRE/ - Outside announced today new experiences that are on tap for the Outside Festival making it one of the summer’s most anticipated events taking over Denver’s downtown, June 1-2. On top of an already robust music lineup with Thundercat, Lettuce, and Say She She on Saturday,...
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March 14, 2024
Chums And Non-Profit Fish For Change Collaborate On Scholarship Partnership
Ketchum, ID /OUTDOOR SPORTSWIRE/ - Chums is entering a scholarship partnership with Fish For Change, a 501(c)(3) non-profit dedicated to sending underprivileged kids on destination fly fishing trips with the purpose of fostering responsible global citizenship through experiential learning. Founded on the Colorado River more than 40 years ago, Chums...
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March 12, 2024
GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...
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March 12, 2024
Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
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March 11, 2024
melin Announces Official Headwear Partnership with Aspen Skiing Company
March 11, 2024 (San Clemente, CA) /OUTDOOR SPORTSWIRE/ – melin, makers of the world’s most premium headwear formalize partnership with Aspen Skiing Company, one of the world’s most premium ski resort destinations as the official headwear partner. This exciting collaboration brings together two industry leaders committed to excellence in performance...
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March 11, 2024
The Running Industry Diversity Coalition (RIDC) Launches First Ever “RUN THE BLOCK” Grant Program To Expand Ownership in the Running Industry
(Seattle, WA), March 11, 2024 /OUTDOOR SPORTSWIRE/ - The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC), launched its newest initiative “RUN THE BLOCK”, a mentoring and...