Implus Adds Distribution Operation for Australia & New Zealand
(DURHAM, N.C.) – March 15, 2017 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of Global Leisure Concepts Pty Ltd. (GLC). Based just outside of Melbourne, Australia, GLC previously operated as a distributor of Implus and other branded sporting goods products in the region. GLC’s key shareholders, David Jackson and Stephen Brown, will remain in management roles with the newly formed Implus Australia.
With the acquisition, Implus gains a vertical operation in Australia, a region it had historically serviced through a variety of distributors. Implus plans to expand the current operation over the next 12 months to include more brands within its portfolio.
“Our historical success in Australia has largely been tied to that of our distributors,” said Seth Richards, CEO of Implus. “When the chance arose to join forces with one of our strongest partners, we saw this as a win-win for us and our retailer customers.”
“We are truly excited to join the Implus family,” said David Jackson. “By selling directly to our customers, we feel this is a game changer that will create growth for all Implus brands for many years to come.”
Implus Australia will operate as a subsidiary of Implus which is majority owned by Berkshire Partners, a Boston-based investment firm. GLC represents the sixth acquisition for Implus since Berkshire’s investment in Implus in April 2015.
Headquartered in Durham, North Carolina, Implus is an innovative provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus’ brand family includes Sof Sole®, ForceField™, Balega®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Penguin®, Perfect Fitness®, ICETrekkers®, FitDeck®, DryGuy®, TriggerPoint®, Harbinger®, FuelBelt®, and Spenco®. Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call 800-446-7587 or visit www.implus.com.