The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018

March 5th, 2018

The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018

New Snackable Jerky with a Crunch Debuts This Week

Charleston, SC (March 5, 2018) – The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and snackable jerky with a crunch. A first of its kind in meat snacks, officially arriving to Whole Foods nationwide this June, Beef Thins are thinly sliced cuts of 100% grass-fed, grass-finished beef flavored with a list of the simplest ingredients found on any jerky package.  The innovative items are Whole30® Approved to boot.

“I’m always looking for on-the-go protein sources made with 100% grass-fed beef and no added sugar for my Whole30 community. The New Primal has knocked it out of the park with the taste, texture, and fun-factor of their new Beef Thins. I shared my first pack with my son and immediately sent their team an email: ‘Send. More. Now.’” – Melissa Hartwig, Whole30® Co-founder.

Give Your Jaw a Break

With a commitment to invite new consumers into the category, The New Primal Beef Thins are much easier to bite, chew and enjoy than traditional jerky. These guilt-free, crispy jerky snacks will be available in two flavors including Sea Salt and BBQ. The Sea Salt flavor touts just FIVE simple ingredients (100% Grass-Fed Beef, Coconut Aminos, Garlic, Onion, Sea Salt). Each pouch contains thirteen grams of protein and only 90 calories.

“Our goal with the Beef Thins is to bring a new type of meat snack to market that not only caters to the particularities of Whole30®, but also appeals to consumers who are put off by the toughness of traditional jerky,” says The New Primal founder Jason Burke. “We created an easier-to-eat jerky, made it Whole30® Approved, and we couldn’t be more excited to share it with our loyal customers and those who may be new to trying beef jerky.”

Beef Thins will be available on e-commerce sites including Amazon and Thrive Market this month. They will be available in Whole Foods Market locations nationwide in June 2018.

Meet the team at Natural Products Expo West

The New Primal Beef Thins will be making their official debut at the Natural Products Expo West Show in California March 9-11, 2018. Visit booth #5162 for tastings, demonstrations, and engaging food chat. For further information on The New Primal products and ingredients, visit

About The New Primal

As the pioneer in grass-fed beef jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. We are a company founded on honesty, transparency, and integrity. Ultimately, our aim is to inspire everyone who encounters our brand to make better food choices–jerky and beyond.

You are what you eat. Choose Wisely®. Learn more at

The New Primal

The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018

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Arden McKenzie

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