Prana Records 21% Revenue Drop in 2023

February 9, 2024

Active lifestyle brand Prana’s 2023 revenue dropped 21% to $113.6 million as parent company Columbia Sportswear works to find the formula that will return the brand to growth.

Columbia acquired Prana in the summer of 2014 for $190 million in cash. At the time, Prana was expected to generate $100 million in revenue for the full year.

Under Columbia’s ownership, Prana’s revenue hit a high of $157 million in 2018, but since has struggled to find consistent growth, according to SEC filings. The Daily OR