February 5, 2026

Own Your Identity.

February 5, 2026 /OUTDOOR SPORTSWIRE/ - The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It´s not only about gaining better vision, but also about understanding yourself more clearly. The campaign transforms the identity into a narrative...

February 5, 2026

Marathon Sports builds trail running platform with acquisition of six03 Trail Races and Cranmore Mountain Race

WALTHAM, Mass. (February 5, 2026) /OUTDOOR SPORTSWIRE/ — Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race...

February 5, 2026

Maine brands Sambob and Flowfold unite to launch limited-edition Sambob x Flowfold Explorer Fanny Pack

Portland, Maine (February 5, 2026) /OUTDOOR SPORTSWIRE/ — Today, Sambob, the outdoor apparel brand known for its functional, sustainable designs, and Flowfold, the Maine-based maker of minimalist, rugged everyday gear handcrafted from recycled materials, proudly announce their collaboration on the new Sambob x Flowfold Explorer Fanny Pack. Blending Sambob’s signature...

February 5, 2026

Amie Engerbretson Joins the °bootcap® Athlete Team

SALT LAKE CITY, UT (February 5th, 2026) /OUTDOOR SPORTSWIRE/ - °bootcap®, the purpose built ski boot insulation accessory designed to keep skiers’ feet warmer without batteries or electronics, is proud to welcome professional skier Amie Engerbretson to its growing athlete roster. A force in the freeride skiing world, Engerbretson has...

February 5, 2026

Outdoor Sportsman Group Honors NSSF’s Chris Dolnack at SHOT Show

DENVER (February 5, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group (OSG) recognized Chris Dolnack, Senior Vice President and Chief Customer Officer for the National Shooting Sports Foundation (NSSF), with the media company’s prestigious Lifetime Achievement Award at the annual NSSF Shooting, Hunting and Outdoor Trade Show (SHOT Show) in Las...

February 5, 2026

2026 iKon Tailgate Tour Presented by Mercury® Announces Four Qualifying Events and Championship Grand Prize Boat Package

UNITED STATES (February 5, 2026) /OUTDOOR SPORTSWIRE/ — iKon Boats announced the return of the 2026 iKon Tailgate Tour presented by Mercury Marine, a grassroots bass fishing tournament series designed for everyday anglers competing at iconic fisheries across the Southeast. The 2026 season features four qualifying events followed by a FREE...

February 5, 2026

MLFNOW! on MyOutdoorTV: Major League Fishing’s Tackle Warehouse Pro Circuit Stop 1 Presented by B&W Trailer Hitches

DENVER (February 5, 2026) /OUTDOOR SPORTSWIRE/ – Streaming live on MLFNOW! on MyOutdoorTV from the Harris Chain of Lakes in Leesburg, Fla., a field of top pro anglers are competing in the 2026 Major League Fishing (MLF) Tackle Warehouse Pro Circuit Stop 1 Presented by B&W Trailer Hitches. The three-day...

February 4, 2026

The Biggest Bass Tournament Ever: Top MLF and Elite Series Anglers Set to Duke It Out

It's finally happening. The top 50 anglers from Major League Fishing and the Elite series are set to compete in the Champions tournament for the largest first-place payout in bass fishing history. World Bass Enterprises is hosting the biggest bass tournament ever, the Champions event, on Old Hickory Lake in...

February 4, 2026

Eddie Bauer Retail Operated Speculated to File for Bankruptcy, Close NA Stores

Catalyst Brands Group, the retail operator of Eddie Bauer in North America, is expected to file for bankruptcy under a plan to close all of its stores in the U.S. and Canada, according to multiple reports. Any bankruptcy reorganization will not impact Eddie Bauer’s manufacturing, wholesale, or e-commerce operations, as...

February 4, 2026

SMITH Opens New Portland Headquarters Where Outdoor Heritage Meets Workspace

Portland, OR (February 4, 2026) /OUTDOOR SPORTSWIRE/ – SMITH – an outdoor industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling – is pleased to announce its relocation to a new Portland, Oregon-based headquarters. The move honors SMITH’s continued connection and commitment...