YETI Responds to Rumors of Mystery Ranch Phase-Out

November 13, 2024

YETI will continue to offer Mystery Ranch-branded bags at least through next year, along with YETI bags ‘inspired’ by the decades-old brand. The Austin cooler giant told GearJunkie, “Going into 2025, we plan to have key products for Outdoor, Everyday and Hunt under the Mystery Ranch brand.” Gear Junkie