Shady Rays Brings Premium Polarized Eyewear to Central Indiana with New Hamilton Town Center Location

July 7, 2025

Fast-growing American sunglasses brand opens flagship store in Noblesville, creating jobs and serving Indiana's outdoor adventure community

(July 7, 2025) /OUTDOOR SPORTSWIRE/ – Shady Rays, one of America’s fastest-growing adventure eyewear brands, is expanding its retail footprint into Central Indiana with the opening of a new flagship store at Hamilton Town Center in Noblesville. The premium polarized eyewear company will officially open its doors on July 19, bringing specialized eyewear expertise and the brand’s signature Lost & Broken Protection plan to Indiana’s active lifestyle enthusiasts.

“Indiana represents a tremendous opportunity for Shady Rays as we continue our national expansion,” Shady Rays Founder + CEO Chris Ratterman said. “The state’s outdoor recreation culture, from lake activities to hiking trails, aligns perfectly with our mission to provide premium eyewear protection for people who live active lifestyles. We’re excited to serve this community and become part of the local adventure ecosystem.”

The 750-square-foot Hamilton Town Center location at 13976 Town Center Blvd in Noblesville represents Shady Rays’ first store in Indiana. The store will house up to a dozen Shady Rays Brand Experts, bringing eyewear expertise and to Central Indiana’s outdoor enthusiasts and racing fans.

Located in one of the region’s premier shopping destinations, customers will have access to Shady Rays’ complete product lineup, including the brand’s signature polarized sunglasses, snow goggles, UV protection shirts, and more. The store will also feature exclusive merchandise and limited-edition collections available only at retail locations.

“What sets us apart isn’t just our premium polarized lenses—it’s our commitment to ensuring our customers never have to worry about their eyewear investment,” Ratterman explained. “Our Lost & Broken Protection Plan gives people the confidence to take their adventures further, knowing their eyewear is protected no matter what happens. That peace of mind is something we’re proud to bring to Indiana.”

The Hamilton Town Center location joins Shady Rays’ expanding national retail network, which includes stores in Denver, Colorado; Scottsdale, Arizona; Minneapolis, Minnesota; Louisville and Lexington, Kentucky; and Pigeon Forge, Tennessee. Each location reflects the brand’s commitment to supporting local adventure communities while delivering the premium eyewear protection and customer service that has driven the company’s rapid growth across the United States.

The opening strengthens Shady Rays’ presence in the Midwest market and positions the brand to better serve outdoor enthusiasts throughout Indiana, from the shores of Lake Michigan to the trails of Brown County State Park.

About Shady Rays

Founded as an independent, American-owned company, Shady Rays has emerged as one of the fastest-growing sunglasses brands in the United States by combining premium polarized lenses with industry-leading customer protection programs. Shady Rays sunglasses come with the exclusive Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken Protection, ensuring customers can pursue their adventures worry-free.

Beyond sunglasses, Shady Rays offers a complete lifestyle collection including snow goggles, UV protection shirts, prescription glasses, and blue light glasses. The company’s Shady Rays Impact initiative channels every purchase toward meaningful community giving, reinforcing the brand’s commitment to making a positive difference in the communities it serves.

For more information about Shady Rays and updates on the Indianapolis grand opening, visit shadyrays.com and follow @shadyrays on social media platforms.

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For more information and interview requests:

Jenny Howard
Shady Rays
502.608.6055

jennyh@shadyrays.com

Store Information:

Shady Rays Hamilton Town Center
13976 Town Center Blvd, Suite 550
Noblesville, IN 46060
Opening July 19, 2025

Store Hours: Monday-Saturday 10am-9pm, Sunday 12pm-6pm