Big Fish Collective Named PR Agency of Record for GUNNER®

July 16, 2025

Denver, Colo. — July 16, 2025 /OUTDOOR SPORTSWIRE/ – GUNNER®, a leading manufacturer of premium dog products recognized for redefining safety standards in canine travel, has selected Big Fish Collective as its agency of record for publicity and media relations.

As GUNNER® continues its rapid growth and product innovation, Big Fish will lead earned media strategy, brand storytelling, and national press outreach to elevate GUNNER®’s presence in consumer, lifestyle and pet industry media.

“GUNNER® is one of those rare companies that combines unmatched product engineering with a deeply personal brand story,” said Rachel Popp, CEO of Big Fish Collective. “A true dream client – mission-led, best-in-class, and inspirational storytelling – we’re thrilled to lead its PR efforts and help raise the bar on gear for everyone’s beloved fur babies.”

Founded in Nashville, GUNNER® is widely regarded as the gold standard in canine travel safety. Its flagship product – the G1™ Kennel – has earned top marks in crash testing and set a new bar for what dog owners can expect in durability, performance, and peace of mind. As the company expands into new products and partnerships, Big Fish will work alongside the GUNNER® team to amplify launches, secure media attention, and deepen the brand’s cultural resonance.

“We were looking for a PR partner who could match our momentum and, from day one, Big Fish has met our pace and our passion,” said Sloane Wimberly, GUNNER® Vice President of Marketing. “We’re excited to collaborate with a team whose strategic instincts and hustle will help scale our story in all the right places.”

This partnership adds to Big Fish’s growing roster of purpose-driven consumer brands that are shaping new standards across lifestyle and outdoor markets.

For media relations requests related to GUNNER®, please reach out to Melissa Archer (melissa@bfcollective.co) or Clara Parker (clara@bfcollective.co) of the Big Fish team.

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About GUNNER®
Based in Nashville, Tennessee, GUNNER® is an American brand that manufactures industry-leading dog products to give dogs the lives they deserve. Designed for safe travel, GUNNER®’s G1™ Kennel is the original 5-star crash-test rated dog crate and the market’s only double-wall rotomolded kennel. Whether on the hunt, on the trail, or simply at home, GUNNER® believes that Man’s Best Friend deserves Man’s Best Kennel®. For more information about GUNNER® and its products, please visit GUNNER.com.

About Big Fish Collective
Big Fish Collective is a marketing and public relations agency for brands and services geared towards active, healthy, sustainable and innovative lifestyles. A team composed exclusively of senior PR and marketing professionals, Big Fish brings together a deep expertise to grow awareness, build brand trust (and love), and drive conversation. Learn more at workwithbigfish.com.