A/S Helle Fabrikker Announces the Appointment of Matthew Huff as Chairman of the Board

July 30, 2025

Holmedal, Norway (July 30, 2025) /OUTDOOR SPORTSWIRE/ – The Helle Board is pleased to announce the appointment of longtime partner Matt Huff as the company’s new Board Chair. Huff was responsible for the reintroduction of Helle and its repositioning in the US market in 2010 and has contributed to the strategic direction of the brand in the 15 years since. He currently manages Helle’s international sales and business development, including over 300 retail accounts in the U.S as Director of International Sales.

“I have enjoyed working closely with A/S Helle Fabrikker since 2010,” says Huff. “I appreciate the confidence that the Helle family has shown in me in the appointment as Board Chair and I’m eager to play a role in helping the company achieve its long-term goals.”

Huff, an American who has spent much of his career living in Europe, has made new market entry of luxury brands his life’s work and had several postings in this disciple before founding his own consulting firm with this focus. As the newly appointed Chair, Huff will support the Helle board with developing the company’s overall business strategy both at home in Norway and abroad.

“Matt has been a valuable partner to Helle Knives, and the Helle family ownership, for over a decade, and we know that he will continue to provide tremendous guidance in his new role as Chair,” remarks A/S Helle Fabrikker Managing Director, Svein-Erik Helle. “His experience in international sales has been invaluable, and his expertise is particularly important during the complex global trading climate that the world is currently facing.”

For more information about Helle please visit helle.com or contact Danny Kuzio at dk@pressforward.agency.

About Helle Knives

Since 1932 our focus has been creating beautiful and functional knives built to coexist seamlessly with outdoor surroundings. At Helle we believe that form matters, and this is an essential aspect of our product development process. We know that the world is evolving, and that people will always have a desire to advance and grow. The products we make are intended to accompany you on your hip as you discover all that the world has to offer. We build knives you can trust to last for generations – a Helle knife will always remain by your side.

Media Contact:

Danny Kuzio
dk@pressforward.agency