Bootcap® Retains Denny, ink. to Lead Public Relations and Communications Strategy

September 17, 2025

Salt Lake City, UT (September 17, 2025) /OUTDOOR SPORTSWIRE/ –  Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, has officially appointed Denny, ink. to lead its communications, media relations, and brand storytelling as it accelerates into the 2025/26 winter season.

“Bootcap is ingenious in its simplicity and adds serious warmth without any electronics,” said Chris Denny of Denny, ink. “As lifelong skiers and storytellers, we’re excited to share this smart and functional solution with skiers everywhere.”

Founded by 25-year boot-fitting expert Mike Thorpe and skier/creative director Nate Ries, the company is rooted in deep knowledge of custom ski boot fitting, product design, and outdoor innovation. Early endorser of the product, professional skier Dash Longe – who suffered severe frostbite on both feet in 2019 – first discovered Bootcap after crossing paths with Thorpe on the mountain and noticing him testing a “a top-secret new invention” on his boots. That chance meeting quickly evolved into a partnership to bring Bootcap’s elegantly simple solution to more skiers.

Bootcap’s breakthrough lies in its simplicity: by insulating the outside of the toe box with a functionally crafted cap made of high-density closed-cell EVA foam, it dramatically improves warmth while maintaining comfort. Easily installed in minutes, Bootcap adheres externally to the front of the boot to offer a simple and effective solution for even the coldest conditions, with no apps, charging, or batteries.

“Bootcap understands that most skiers are looking for warmer toes, maximum comfort, and more time skiing,” said Thorpe. “Partnering with Denny, ink. ensures our story will be told clearly and widely, helping more skiers stay out longer, warmer, and happier.”

Denny, ink., a boutique public relations firm based in Jackson Hole, Wyoming, will oversee all aspects of Bootcap’s public relations efforts, including media outreach, influencer partnerships, messaging strategy, brand positioning and seasonal marketing initiatives.

About Bootcap®
Bootcap® is a non-electronic thermal accessory that adheres to the exterior toe box of a ski boot to lock in body heat and block out cold. The result is noticeably warmer feet—without wires, batteries, or extra fuss. Designed by veteran ski-industry professionals, Bootcap delivers a simple, effective way to stay comfortable on the slopes. Learn more at www.bootcap.com.

About Denny, ink. Founded in 2006, Denny, ink. is a dynamic PR firm based in Jackson Hole, Wyoming, specializing in the outdoor, snowsports, and cycling industries. The agency offers full-spectrum communications with the agility and authenticity of a small firm and the expertise of a large one.

Media Contact: Chris Denny / chris@dennyink.com