Seirus Signs Licensing Deal with NFL

October 7, 2025

Your favorite Team + Your Favorite Extreme Weather Gear = More Fun All Season Long

SAN DIEGO, CA (October 7, 2025) /OUTDOOR SPORTSWIRE/ – Today, Seirus is excited to announce a new licensing deal with the National Football League that delivers extra comfort to fans all season long – no matter what’s in the gameday forecast. Rain, snow, or wind — avid football fans know that the weather is another opponent to overcome. From tailgating to cheering their hearts out in the stands, fans can encounter blazing heat to biting cold and everything in between.

In time for the NFL’s 2025 season, Seirus will offer an assortment of team-specific head, face, and hand protection gear, including gloves, hats, balaclavas, and sun protection.

“The decision to partner with the NFL to provide award-winning gear to NFL fans is a meaningful moment,” said Mike Carey, Founder and President at Seirus and a former NFL official. “From my personal experience, I know fans will be in the stands and the streets, representing their favorite team through the snowstorms of winter just as fiercely as they do in the warmth of summer.” Carey continued, “Everyone knows being comfortable is key to a great experience, and we’ve been making gear to keep people comfortable outdoors for 40 years. Fans can now show up in our trusted gloves and head and face protection with confidence, no matter the weather. It’s the perfect alignment of my lifetime passions, and we couldn’t be more honored to be the brand chosen to keep NFL fans protected from cold and the sun.”

Seirus’ NFL roots run deep, going back to 1990 when Carey, who played in college and later became an official, began working as an NFL side judge. He was promoted to referee in 1995 and continued through 2013, securing the prestigious assignment to referee Super Bowl XLII between the New England Patriots and the New York Giants in 2008. That year, in one of the NFL’s most iconic championship games, Carey became the first Black referee in Super Bowl history.

“From game official to founder, the NFL is excited to get a second chance to work with Mike Carey and now the Seirus brand to provide fans an unbelievable assortment of gear for extreme weather, said Ryan Samuelson, Vice President of Consumer Products at the NFL. “Throughout the NFL season, we can experience everything across the weather spectrum and fans can stay protected in style no matter what Mother Nature throws us on gameday.”

Seirus’ inaugural NFL Collection features a variety of different glove, face and head protection styles designed to defend against sun, wind, and cold from kick off to postgame. Categories include the form-fitting and versatile Xtreme all weather gloves, insulated gloves, glove liners, Dynamax face protection, quick draws and clavas, beanies and more. The collection is available at select retailers, NFLshop.com, and Seirus.com.

Seirus Innovation

100% Solar Powered California HQ + Warehouse

Redefining comfort and warmth for four decades, Seirus is committed to making gear that instills inclusivity and enjoyment in outdoor recreation. With over 20 patents earned since 1978, we are a team of co-creators crafting outdoor solutions through hands-on research and development. Our unwavering commitment extends to our entire community – from passionate employees to valued partners and customers – ensuring the meaningful experiences provided by our products are second to none. Whether worn on mountain peaks or city streets, innovation and collaboration are woven into every piece of Seirus gear.

Media Contact: Matt Crawford | matt.crawford.vt@gmail.com