LOWA Boots to Move to Salt Lake City Under New U.S. General Manager

October 17, 2025

The brand has been identified as a “key growth driver” within the Tecnica Group portfolio, which it joined in 1993 and which also includes Moon Boot and Rollerblade, according to a news release.

LOWA will relocate its headquarters to Utah in spring 2026 and warehouse operations will move later in the year. LOWA’s U.S. operations will also be integrated into Tecnica Group’s U.S. operations to improve efficiency, innovation and collaboration. SESO