FISKA Media’s Agency Redefines Digital Marketing Through Influencer Seeding

December 18, 2025

Expanded Agency Offerings Shape the Future of Digital Marketing, Product Launches, and Ambassador Programs

BASALT, Colo. (December 18, 2025) /OUTDOOR SPORTSWIRE/ – FISKA Media is an agency and production company at the forefront of new-age digital marketing in the outdoor space. As an industry leader, FISKA continues to pioneer ways to elevate its clients, improve brand awareness, and help reach their target audience. Now, FISKA is putting brands and products in front of respected audiences through its four-tiered approach to influencer seeding campaigns.

“We at FISKA have always believed in telling authentic stories through authentic people. Our approach for influencer marketing is no different,” says founder and CEO, Jared Zissu. “By getting products in the hands of trusted people, we can share brand stories with respected audiences.”

FISKA’s approach to influencer marketing is designed to fit the needs of any brand and product. The four distinct strategies: hybrid seeding, premium paid seeding, high-value seeding, and ambassador campaigns, drive brand awareness around any story, at any level. The basis of these four strategies is working with credible influencers and curating the right story to reach the target audiences.

“Our refined approach to influencer marketing ensures that any brand gets their product and story to the right audience,” says FISKA Director of Strategy, Chris Holcomb. “Regardless of the campaign scope, the foundation of our influencer marketing stays the same–hand-pick the right people to tell the story to the right audience.”

Proving this strategy in action, FISKA partnered with Benchmade Knife Company (BKC) to unveil the Water Collection series of knives. The campaign successfully targeted over 50 influencers, curated 77 social posts, and had a combined reach of nearly 1.5 million people. This influencer seeding campaign encapsulates the power of getting products in the hands of authentic influencers to tell a brand story at scale. What the numbers don’t show is the buzz generated around this launch and the organic moments that stemmed from the initial campaign.

At FISKA Media, our agency division bridges creative, strategy, and performance to help brands scale: not just in numbers, but in influence. Every service connects back to one goal: building communities that convert. Community is the backbone of every modern brand, and it’s where we thrive. We connect products to people through authentic relationships, seeding programs, and brand advocates who actually use what they represent.

About FISKA: FISKA Media is a marketing and production agency headquartered in Basalt, Colorado. With a specialist in digital marketing in the outdoor industry, FISKA takes pride in curating stories and driving brand awareness through specialized marketing solutions. For more information on FISKA and our complete scope of services, visit www.fiskamedia.com.

For Agency Inquiries, Please Contact:

Chris Holcomb, Director of Strategy

Chris@fiskamedia.com

For Brand Partnership Inquiries, Please Contact:

Pete Kruse, Brand Partnerships Director

Pete@fiskamedia.com