Strike Footwear Partners with Darby Communications

January 14, 2026

Performance fishing footwear brand taps Darby Communications to expand brand and product awareness across the U.S.

London, UK (January 14, 2025) /OUTDOOR SPORTSWIRE/— Strike Footwear, the official footwear of the International Game Fish Association (IGFA), has named Darby Communications its Public Relations Agency of Record, partnering with the team to elevate brand storytelling and expand product awareness across the U.S. market.

Through this new partnership, Darby Communications will lead PR strategy and execution to amplify Strike’s introduction into the U.S. market, supporting product launches, securing editorial placements, and building meaningful relationships with media, industry testers, and creators across fishing, outdoor, and performance lifestyle platforms.

“Partnering with Darby allows us to better share who we are and what we stand for,” said Stephen Palmer, Founder of Strike Footwear. “They understand the fishing and outdoor world, and we’re excited to work together as we continue to grow Strike footwear.”

Strike Footwear is born from a lifelong obsession with game fishing and backed by nearly 50 years of footwear craftsmanship. Its lineup of performance footwear is built by anglers, for anglers, and is engineered for the most rigorous saltwater fishing environments. The brand is on a mission to combine safety, functionality, durability, and 24/7 comfort in the most sustainability-aware way possible.

As the official footwear of the IGFA, Strike also shares a deeper mission in protecting the future of fishing and the waters that sustain it. The brand is committed to donating a portion of proceeds from every sale to IGFA initiatives, including habitat restoration, scientific research, tagging programs, and global youth education focused on conservation and ethical angling.

Strike’s performance-driven lineup is anchored by three angler favorites purpose-built for marine conditions. The Bluefin Lace Sneaker delivers lightweight performance with breathable SEAQUAL® YARN construction and fast-draining design for confident traction on wet decks. The Silvertip Boat Shoe elevates a classic profile with LWG-certified water-repellent leather, a SEAQUAL® knit inner sock, and Strike’s Aqua Sluice Gill technology for all-day comfort and water release. For harsher conditions, the Bigeye Boot provides durable, waterproof protection that withstands long days at sea without sacrificing mobility.

The partnership is now underway and will support Strike’s ongoing marketing and communications efforts. For more information, visit strike-footwear.com or contact Gordon Brown at Gordon@darbycommunications.com.

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ABOUT STRIKE FOOTWEAR
Strike Footwear is a performance fishing footwear brand built by anglers, for anglers. Backed by nearly 50 years of footwear expertise, Strike designs high-performing shoes and boots engineered for grip, durability, and all-day comfort on and around the water. As the official footwear of the International Game Fish Association (IGFA), Strike is committed to sustainable innovation and supporting efforts that protect the future of fishing and marine ecosystems.

ABOUT DARBY COMMUNICATIONS

Darby Communications is an Asheville-based PR and digital marketing agency helping outdoor, fishing, hunting, and endurance brands earn attention, build trust, and drive measurable growth. We combine deep category expertise, standout storytelling, and performance-minded strategy, operating as an extension of your marketing team. Darby Communications is a trusted partner of brands like KUIU, Shimano, Jetboil, Old Town, and HydraPak, and was named Outdoor Media Summit’s 2025 Agency of the Year.

Contact:

Gordon Brown
Darby Communications
gordon@darbycommunications.com