BRANWYN Named to The Lead’s Foremost 50 List

February 2, 2026

Seamless Merino performance brand is recognized for category disruption, material innovation, and design-driven growth

Bend, OR (February 2, 2026) /OUTDOOR SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries.

Curated by The Lead, a research-driven media company, the Foremost 50 List showcases fast-growing brands across fashion, beauty, home, and consumer sectors that are redefining established categories through innovative products, differentiated go-to-market strategies, and a clear vision for the industry’s future. Honorees are selected for their ability to create new value for consumers and drive meaningful change within their category.

BRANWYN has been recognized for its pioneering approach to women’s performance apparel, blending high-content ZQ Merino with a first-ever seamless construction to create innerwear and activewear designed to support women’s health and active lifestyle. Since launching in 2019, the brand has built a loyal following by offering technical, non-toxic alternatives to synthetic innerwear, activewear, and baselayers, without compromising on comfort, durability, or performance.

“This recognition reflects our commitment to engineering technical performance apparel from natural fibers, applying advanced seamless knitting to meet real performance demands, ” said Deanne Buck, CEO of BRANWYN. “We’re proud to be reimagining women’s next-to-skin innerwear and activewear with premium Merino wool, modern design, and a focus on how women actually live and move.”

The Foremost 50 honor reflects BRANWYN’s ability to breathe new life into the active apparel space, offering women versatile, performance-forward pieces that move effortlessly from daily wear to active pursuits. With a focus on longevity, comfort, and thoughtful design, BRANWYN is part of a new wave of brands challenging fast-fashion norms and reshaping expectations around what performance apparel can look and feel like.

The full 2026 Foremost 50 List is available at https://the-lead.co/the-foremost-50. For more information on BRANWYN, please visit www.branwyn.com or direct media inquiries to Stacy Kline at stacy@darbycommunications.com.

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About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining a first-ever blend of ZQ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meets our unique needs. Additionally, we collaborate with organizations that foster a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.

Contact:

Stacy Kline
Darby Communications
stacy@darbycommunications.com
724-272-9956 c