Mountain Equipment opens showroom with Urban Outdoor Sales at Outdoor Market Alliance

February 4, 2026

Premier UK mountaineering brand establishes dedicated U.S. presence in Denver's leading outdoor industry hub

LAKEWOOD, CO (February 4, 2026) /OUTDOOR SPORTSWIRE/ – Urban Outdoor Sales (UOS) announces the opening of a dedicated showroom featuring Mountain Equipment and its other brands at the Outdoor Market Alliance (OMA) in Lakewood, Colorado. The showroom marks a significant milestone for Mountain Equipment in the United States as it continues to grow its presence and distribution across the country.

“This showroom represents more than just a physical space—it’s a statement about our commitment to the North American market and the value of face-to-face relationships in our industry,” said Bill Supple, Mountain Equipment North American Managing Director. “The OMA environment provides the perfect platform to showcase Mountain Equipment’s heritage and technical innovation to retailers across the region.”

The showroom in OMA’s 32,000-square-foot facility marks the first permanent, dedicated space for the storied British mountaineering brand in the Rocky Mountain region. Mountain Equipment, renowned for its technical climbing gear, sleeping bags, and high-performance outerwear, has been trusted by mountaineers and alpinists since its founding in 1961.

The Mountain Equipment showroom at OMA positions the brand to serve retailers throughout the Mountain West and beyond with implications that extend far beyond regional boundaries. OMA attracts buyers from across the country during its market weeks, providing Mountain Equipment with unprecedented access to key decision makers in the outdoor retail sector.

Founded in 2020, the Outdoor Market Alliance is a non-profit association dedicated to supporting community-driven initiatives within the outdoor industry. The organization provides 32,000 square feet of showroom and community meeting space in Lakewood, Colorado, serving as a hub for independent sales agencies in the Rockies region.

“As a collective of 25 independent agencies representing over 175 brands, OMA has become a destination for serious retailers looking for authentic outdoor brands with real mountain heritage,” Nick Patston, Agency Principal at Urban Outdoor Sales. “Mountain Equipment fits perfectly into this ecosystem.”

The showroom represents a significant investment for Mountain Equipment as well as UOS’s other brand partners including Optic Nerve eyewear, Groove Life performance rings, Baja Llama adventure gear, Sunday Afternoons sun protection, Shinesty lifestyle apparel, Kamik footwear, and Hollow socks.

“Our goal has always been to be the leading sales and service agency in the sporting, gift, work, and outdoor industries,” said Patston. “We take a hands-on approach to surpass the goals of our brand partners and customers, and the showroom exemplifies this commitment.”

The UOS showroom at OMA is now open for appointments. Retailers interested in viewing the Mountain Equipment fall 2026 collection can contact Patston via email at Nick@urbanoutdoorsales.com or by phone 720-934-8374

About Mountain Equipment

Founded in 1961, Mountain Equipment has participated in countless ascents of the world’s highest peaks, supporting climbers and alpinists as they establish ever more adventurous routes and equipped record-breaking expeditions to both Poles. Mountain Equipment’s continual focus on performance and detail ensures their gear is always at the leading edge of mountaineering and exploration. Mountain Equipment is part of the Outdoor & Sports Company, which is owned by the Bollin Group. For further information, visit www.mountain-equipment.com