Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round

February 23, 2026

BOULDER, Colo. (February 23, 2025) /OUTDOOR SPORTSWIRE/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every single month, no matter the distance, conditions, or season.

Created by skiers and long distance friends Taylor Murphy and Katrin Meiusi, TWELVE documents their pact to reunite on skis once a month for a full year, from deep winter powder days to late summer glacier turns. While balancing full time careers, travel logistics, and real life along the way, the film offers an honest and heartfelt look at what it means to show up for your sport, your passions, and each other.

“Kari Traa has always existed to champion women who lead with confidence, grit, and joy,” Karoline Hegbom, Global Marketing Director at Kari Traa. “TWELVE captures that spirit perfectly. It is not just about skiing every month of the year. It is about commitment, connection, and choosing to say yes to the things that matter.”

With a tone that is equal parts casually badass, raw, and joyful, TWELVE will blend cinematic mountain scenery with intimate behind the scenes moments, including missed flights, questionable snow conditions, and plenty of laughter. The film serves as a love letter to women who carve their own paths, take big swings, and stay fully themselves in the process.

As title sponsor, Kari Traa is woven throughout the film, reinforcing the brand’s long standing mission to support women in outdoor spaces through authentic storytelling and community driven initiatives. The partnership reflects Kari Traa’s continued investment in women-led projects that celebrate strength, individuality, and belonging in the mountains.

TWELVE is expected to release early Winter 2027. For more information on Kari Traa, visit karitraa.com.

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About Kari Traa

Founded by Olympic gold medalist Kari Traa, Kari Traa is a women owned and women led activewear brand rooted in Norwegian heritage and inspired by the belief that women should never have to choose between performance and style. Designed for movement and built for life outdoors, Kari Traa creates apparel that empowers women to feel strong, confident, and fully themselves, on the mountain and beyond.