Performance headwear brand Fractel appoints dble collective as agency of record

March 18, 2026

SUNSHINE COAST, Australia (March 18, 2025) /OUTDOOR SPORTSWIRE/ – Fractel, the performance headwear brand known for combining technical innovation with distinctive design, today announced the appointment of dble collective as its public relations agency of record. The partnership marks an important step in Fractel’s strategy to expand its global presence, deepen engagement with the running and outdoor community, and accelerate the brand’s growth in the U.S. market.

Founded with a passion for running, adventure and community, Fractel has built a loyal global following through its performance-driven headwear and apparel designed for runners and outdoor enthusiasts. By blending technical fabrics, functional design and bold aesthetics, the brand delivers products that perform in demanding environments while reflecting the culture and creativity of the global running community.

Dble collective, known for its deep connections within the running and outdoor industry and its experiential approach to communications, will work closely with Fractel to amplify the brand’s story, highlight its innovative product offering and support its continued expansion across the U.S. market.

The partnership will focus on elevating Fractel’s profile through strategic media engagement, storytelling and community-driven activations that celebrate the brand’s roots in running culture and its commitment to performance, sustainability and design.

For more information about the partnership or to learn more about Fractel, contact Erika Kuorikoski at erika@dblecollective.com or Jade Schwarting at jade@dblecollective.com.

About Fractel

Founded in 2018 by runner Matt Niutta, Fractel is a performance headwear and apparel brand built around a passion for running, adventure and community. Inspired by the natural patterns found in fractals—often seen in mountains, rivers and forests—the brand reflects a deep connection to the outdoors and the global running culture. Fractel designs high-performance headwear using advanced technical fabrics from partners such as Polartec®, REPREVE® and Coolcore®. Many products incorporate recycled yarns made from reclaimed plastic bottles, reinforcing the brand’s commitment to sustainability, while maintaining industry-leading performance standards. Australian-born and globally worn, Fractel continues to push the boundaries of innovation, style and responsibility for runners around the world, and is proudly a member of 1% For the Planet. For more information, visit us.wearefractel.com and follow @fractelrunning.

About dble collective
dble collective is a boutique public relations collective specializing in the active, outdoor lifestyle and travel markets. Known for driving results through strategic communication, creative storytelling and experiential media relations, dble collective partners with international brands to elevate their presence and connect with audiences in meaningful ways. For more information, visit dblecollective.com and follow @dblecollective.