Vail Resorts, Alterra Mountain hit with class action lawsuit over season pass prices

March 25, 2026

A federal antitrust class action lawsuit was filed on behalf of skiers and snowboarders nationwide, and two well-known ski resort operators are listed as the defendants.

The lawsuit was filed against Vail Resorts, Inc. and Alterra Mountain Company, alleging the companies unfairly increased prices and used bundling tactics with their multi-mountain season passes. Vail Resorts’ season pass is called the “Epic Pass,” while Alterra Mountain Company is the “Ikon Pass.”

DiCello Levitt, Berger Montague PC, and Salahi PC, representing the plaintiffs, filed the lawsuit on Monday in the U.S. District Court of the District of Colorado.

According to the lawsuit, Vail Resorts and Alterra Mountain “coerce” skiers and snowboarders into purchasing their “Epic Pass” or “Ikon Pass” by pricing single-day lift tickets at an extremely high rate. As a result, customers believe they are choosing the most cost-effective option, a season pass, even though “both the Lift Ticket and the Mega Pass are over-priced.” Fox31