Women’s Performance Brands Oiselle and Wild Rye Launch Collab Collection

March 26, 2026

Limited edition prints are featured across each brand’s Spring ‘26 product lineup

Seattle, WA & Sun Valley, ID (March 26, 2026) /OUTDOOR SPORTSWIRE/ – Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition prints featured across each brand’s key Spring styles. The two brands have long led product innovation and community engagement within their specific niches, and the launch of this collab underscores the commitment both brands have in elevating women in sport.

The collaboration features a shared print story developed by the Oiselle and Wild Rye product teams, expressed across each brand’s Spring ’26 collection through varied scales and colorways—at times bold and energetic, at others fluid and understated—reflecting the range women carry every day.This collaboration showcases the playful color and thoughtful design each women’s performancewear brand brings to the industry: Wild Rye focuses on empowering women in the outdoors with their technical and thoughtfully designed snowsports outerwear, mountain biking and outdoor lifestyle apparel; and Oiselle’s status as the original by women, for women run apparel and performance brand, creating female-focused athletic apparel for athletes of all ages, paces and places.

This joint collection is something that has been in the works for some time, as both brands share a female-focused customer base motivated by values-driven brands, design that prioritizes the needs of active women, and a strong sense of community.

“We’ve known and had a strong connection with Cassie and the Wild Rye team for some time – it’s motivating to share a goal of creating a meaningful community for women in sport,” said Oiselle CEO, Margo Cramer. “This new collection really accentuates our shared love of creating beautiful, technical apparel that enables women in their active goals.”

Wild Rye Founder and CEO, Cassie Abel, shares this sentiment around the collection and the brands’ relationship. “Oiselle has long been a brand I admire — not just for the quality and performance of their product, but for the way they’ve built a powerful community around women in sport. We share a love of color, creativity, and uncompromising quality, along with a deep belief that women deserve gear designed specifically for them. This collaboration feels like a natural extension of that shared ethos — women supporting women and designing technical apparel that empowers movement in all its forms.”

The collection spans multiple styles across both brands, highlighted in collab colors for the Oiselle sports bras, Pockito Collection, Roga Collection, Whirlwind Collection, Runner Trucker and Take Flight Split Short. Wild Rye’s feature collaboration collection styles include Freda Short, Parker Action Dress, Lil Party Shirt, Easley Crop Tee and the Elanore Chammy.

All products can be found while supplies last at www.oiselle.com and www.wild-rye.com.

Images of key styles within the collaboration collection can be found here.

Media Contacts:

Robin Vieira Brower, Marketing Director at Oiselle | robin@oiselle.com

Maro LaBlance, Marketing Director at Wild Rye | maro@wild-rye.com

About Oiselle:

Founded in 2007, Oiselle is a by women, for women athletic apparel company that has always loved to go fast, take chances. We make running apparel for female athletes of all ages, paces, and places and bring together a community of women who love to move, run, and fly. Learn more at oiselle.com and follow Oiselle on Instagram, @oiselle.

About Wild Rye:
Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style, and whether a beginner, pro, or après enthusiast, are committed to creating a welcoming and confidence-inspiring environment for women everywhere she plays wild. Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility – we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com. @wild_rye_