Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt

April 7, 2026

BOSTON, MA (April 7, 2026) /OUTDOOR SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the “cleanest exit” in the business, are proud to announce a partnership for the 2026 U.S. season that finally answers the age-old question: “How am I supposed to get this mud out of THERE?” As the Official & Exclusive Wipe Partner of Tough Mudder U.S., DUDE Wipes is stepping up to ensure that while Mudders leave it all on the course, they don’t take it home with them.

“We pride ourselves on putting our community through the most grueling, mud-soaked challenges on the planet,” said Brian Cox, Director of Global Partnerships at Tough Mudder. “Partnering with DUDE Wipes means our Mudders can tackle the course with confidence, knowing they have the heavy-duty firepower required to clean up the aftermath. It’s a match made in muddy heaven, or at least, a match made for a much cleaner ride home.” said Cox.

“At DUDE Wipes, we’ve always believed that the messier the situation, the more you need us,” said Tim Shaw, Marketing Manager at DUDE Wipes. “Tough Mudder has built something incredible: a community that willingly jumps into the mud and comes out stronger for it. We’re here to make sure they come out cleaner, too. This partnership is everything we stand for: grit, camaraderie, and a confident post-race cleanup.”

The partnership isn’t just about cleaning up – it’s about leaning into the chaos. Highlights for the 2026 season include:

• Branded Obstacle: One of Tough Mudder’s most iconic teamwork-based obstacles, Block Ness Monster, will now be fully “DUDE-ified,” reminding participants that wetter cleans better.
• Custom Content: A social media series capturing the raw, hilarious, and often questionable moments that occur when thousands of people decide to run through mud for fun.
• Onsite Activation: A dedicated 10×10 activation space in the festival area at all U.S. events where participants can interact with the brand, sample products, and take on the “Squat Challenge” to win prizes.

Whether you’re a 50-time Legionnaire or a first-timer wondering what you’ve signed up for, DUDE Wipes and Tough Mudder are here to make sure your grit stays on the course and your “dudeness” stays fresh.

For more information on the 2026 season and to find an event near you, visit ToughMudder.com.

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About Tough Mudder Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition, and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties; for more information, visit www.toughmudder.com.

About DUDE Wipes

Founded in Chicago in 2011 by lifelong friends, DUDE Wipes set out to revolutionize the bathroom experience with the bold belief that “wet cleans better than dry.” DUDE Wipes is the nation’s leading flushable wipes brand, combining heavy-duty performance with the irreverent attitude that has made it a fan favorite. From the gym, to the trail, to the finish line, DUDE Wipes is built for life’s messiest moments. For more information, visit www.dudewipes.com.

Tough Mudder Contact
Brian Cox
brian.cox@spartan.com

DUDE Wipes Contact
Tim Shaw
tim@dudewipes.com