Craft Sportswear and Marathon Sports Debut Rivs Run Club Collection During 130th Boston Marathon Weekend

April 15, 2026

Limited‑edition collection launches with a community run and pop‑up shop

BOSTON (April 15, 2026) /OUTDOOR SPORTSWIRE/ — Craft Sportswear and Marathon Sports will activate Boston Marathon weekend with a multi‑day pop‑up shop at the Marathon Sports Brand House, highlighted by the debut of the Rivs Run Club limited‑edition apparel collection, a free community shakeout run and in‑store programming throughout race weekend.

The pop‑up will run April 16–21 at 939 Boylston St., just steps from the marathon finish line. Throughout the weekend, visitors can expect custom heat‑pressed apparel, athlete appearances and the Boston debut of Craft’s Kype Pro (“Ship‑ah” in Swedish) Team Green racing shoe in a new Spring 2026 colorway.

The Rivs Run Club collection will receive its first public look exclusively during the Rivs Run Club x Marathon Sports Boston Shakeout Run on Saturday, April 18. Led by Craft athletes Tommy Rivs and Tim Tollefson, the free event runs from 5 to 7:30 p.m. ET and includes a relaxed 3K group run, athlete meet‑and‑greets and signed posters from iFIT.

“We are fired up that Tommy Rivs is joining Marathon Sports for the Boston Marathon. What makes this partnership special is that Tommy isn’t just another fast athlete in a pair of shoes. He’s someone who has fundamentally changed how we talk about the sport,” said Ben Cooke, President of Marathon Sports. “At Marathon Sports, we’ve always seen running as a human experience, but Tommy brings that to life as a scholar and athlete—balancing the science of the body with a deep, almost ancestral respect for the run. In partnership with Craft and iFIT, Marathon Sports is excited to host a community run and Brand House experience that brings runners, spectators, and fans together ahead of the 130th Boston Marathon.”

The Rivs Run Club collection will be available in the United States beginning May 2026 at www.craftsports.us. Event details are available at www.marathonsports.com.

For updates, follow @craftsportswear and @marathonsports on Instagram.

About Craft

Founded nearly 50 years ago in the Nordic textile town of Borås, Sweden, Craft Sportswear designs high-performance apparel and footwear rooted in Scandinavian innovation and endurance heritage. Craft creates products for world champions and everyday heroes — building tools that inspire progress, improve performance, and help people go one step further.

Media Contacts:
Shannon May | Craft Sportswear | U.S. Marketing Manager
shannon.may@craftsports.us

Jessica Moran | Marathon Sports | Senior Marketing Manager
jessica.moran@marathonsports.com