Rossignol Group announces growth driven by year-round mountain strategy

April 23, 2026

Rossignol’s year-round performance strategy drives growth, innovation and diversification across mountain sports.

Park City, UT (April 23, 2026) /OUTDOOR SPORTSWIRE/ – Rossignol Group confirms the continued transformation of its business model following a season marked by strong financial performance and global athletic success. The Group reported revenue of €346 million (€358 million at constant exchange rates), representing +4.3% growth on a like-for-like basis, alongside 50 Olympic medals won by athletes equipped with its brands.

This momentum reflects both favorable conditions in the winter sports market and the Group’s long-term strategy centered on year-round mountain engagement. Strong snow conditions across Europe, increasing participation, and sustained global interest in mountain destinations contributed to growth, while operating profitability (EBITDAR) rose more than 50% year-over-year.

Winter sports equipment remains a cornerstone of the business, delivering +6.5% growth at constant exchange rates. At the same time, Apparel and Footwear continue to drive diversification, now accounting for 25% of brand sales, with a target of reaching €100 million in revenue within three years. This expansion is further supported by the Group’s Direct-to-Consumer network, including e-commerce and more than 40 retail stores worldwide.

Rooted in technical excellence and competition, Rossignol’s performance DNA continues to shape product innovation across all categories — from ski slopes to mountain trails. The Group’s brands, including Rossignol, Dynastar, Lange and Look, are represented at the highest level of sport, reinforcing their credibility and expertise.

With nearly 600 employees in France — close to half of its global workforce — the Group maintains strong territorial roots. Its headquarters in Isère serves as a hub for R&D, high-end ski manufacturing, and global logistics, complemented by production sites across Europe and the United States.

A key pillar of Rossignol’s diversification strategy is the rapid rise of trail running and year-round offerings. Following the successful 2025 launch of its first trail running shoes, Vezor and Venosk — highlighted by Marine Quintard’s victory at the MCC during the Ultra-Trail du Mont-Blanc — the category continues to accelerate. In 2026, trail footwear sales increased by 63%, driven in part by the launch of the new Vercors long-distance trail shoe.

The Group is also expanding into the high-growth hiking segment with Altiridge, a new range of technical footwear and apparel. Together, these initiatives support growing summer mountain visitation, with Spring-Summer collections expected to reach 15% of Softgoods revenue within three years.

Rossignol continues to advance its environmental commitments, achieving 100% renewable electricity across all industrial sites and covering 20% of its main ski production site’s energy needs with solar power. One-third of its skis and apparel are now labeled “Respect,” incorporating more than 50% recycled or bio-based materials, alongside increased transparency through environmental labeling. The Group is also investing in reforestation efforts, including the development of a forest near its Spanish ski factory to support a localized supply chain.

“The 2025–2026 season marks an important milestone, shaped by our athletes’ Olympic performances and a return to growth,” said Vincent Wauters, CEO of Rossignol Group. “We are confirming our strategy, rooted in year-round performance and environmental commitment, which strengthens the resilience of our model in an uncertain economic environment. More than ever, the mountains stand out as both an attractive destination and a space for physical and mental well-being, and Rossignol is ideally positioned to respond to this long-term shift.”

About the Rossignol Group

The Rossignol Group designs, manufactures and markets a broad range of winter sports and outdoor equipment, providing a continuous, year-round experience for consumers from elite-level athletes to amateurs, and from mountains to city. The Group’s global headquarters is located in the French Alps near Grenoble with four different industrial sites (Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) across western Europe and a U.S. headquarters in Park City, Utah. The Rossignol Group has a portfolio of strong, complementary brands, including Rossignol, Dynastar, Lange and Look.