Women-Only Adventure Travel Emerges as Growing Segment on 57hours

April 30, 2026

New data shows interest in women-only trips grew 13.5x since launch

NEW YORK, NY (April 30, 2026) /OUTDOOR SPORTSWIRE/ — As Mother’s Day approaches, 57hours, the leading platform for booking guided outdoor adventures, is releasing internal data revealing that women-only trips have become one of the company’s fastest-growing segments. Since the category’s introduction in 2021, the platform has recorded a 13.5x increase in bookings and inquiries for women-only experiences.

First-party data analyzing over 80k requests on the 57hours platform reveals women-led adventures as the fastest-growing category. There is a significant demand for “by women, for women” experiences.

Saga Líf, a mountain guide, mother, and business owner in Iceland, increased her revenue 12.5x with an exclusively women-only trip model. She built an all-female guiding team.

In the United States, Sunny Stroeer, a record-setting mountaineer, founded AWExpeditions in 2018 to make adventure travel more accessible to women. Today, Stroeer’s company runs all-women expeditions on five continents.

Women-only trips attract a wide range of participants, from solo adventurers stepping outside their comfort zones to mothers introducing their daughters to the outdoors. Women now account for 71% of solo travelers globally, according to Virtuoso, and travel companies catering specifically to women have grown by 230%.

The Data:

Internal metrics from 57hours track the category’s trajectory from its inception through early 2026:

• 1,245% Growth in 4 Years: Booking and inquiries for women-only experiences surged from 297 in 2021 to nearly 4,000 in 2024.
• Sustained Browsing Interest: Page visits and email captures remain 3–6x higher.
• Economic Impact for Guides: The model is delivering record-breaking revenue for independent guides. (Example: Saga Líf, cited above, increased revenue by 12.5x)

The growth is not happening by accident. A survey of 1,000 U.S. women found that 90% report at least one obstacle to outdoor participation – from social dynamics to lack of experience. Women-only trips, led by female guides and built for female participants, directly remove these hurdles.

“The growth we’re seeing is a correction of an underserved market,” says Viktor Marohnic, founder of 57hours. “Opening the backcountry to women through women-only trips removes barriers that have kept this demographic on the sidelines. The 12.5x revenue growth from our guides in Iceland proves this is a powerful business model. One where entrepreneurs can build thriving businesses around a segment they’re passionate about.”