Cycle Limited Expands Retail Trade-Up Program Announcing New Partnership with Tune

April 29, 2026

New partnership with Tune enables riders to trade in bikes toward component upgrades through participating dealers.

BOCA RATON, FL (April 29, 2026) /OUTDOOR SPORTSWIRE/ — Cycle Limited is growing its presence across brick-and-mortar retail with the addition of Tune to its network of brand partners. Tune is a manufacturer of lightweight, performance-focused bicycle components with a trusted dealer base across the U.S.

The partnership brings Cycle Limited’s Trade-Up platform to Tune’s authorized dealers, extending its reach across independent bike shops while also giving Tune an additional way to stay connected with customers as they move through the upgrade cycle.

By integrating directly into the sales process, the Trade-Up platform relieves the burden of managing pre-owned inventory, while keeping the customer relationship anchored within the brand and its dealer network.

“For us, this is about continuing to meet retailers where they are,” said Danny Israelian, founder and CEO of Cycle Limited. “Each new brand partnership helps extend access across dealer networks, while also giving brands another way to stay engaged with customers as they look to upgrade over time.”

Through the Trade-Up program, Tune dealers can offer customers the ability to trade in their existing bike and apply that value toward new components, all within a simple transaction. Cycle Limited manages the full process, including evaluation, shipping logistics, and payment.

Notably, the addition of Tune expands the Trade-Up program beyond complete bikes, allowing riders to apply the value of their existing bike toward individual components.

Cycle Limited continues to focus on building a nationwide network of retail partners and supporting more flexible purchasing options for both brands and riders.

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About Cycle Limited
Cycle Limited is a family owned online retailer specializing in certified pre-owned performance bicycles, frames, wheels and components. Based in Boca Raton, Florida, the company enables cyclists to buy, sell and trade bikes through a platform featuring professionally inspected inventory and nationwide shipping.

More information: www.cyclelimited.com