LOWA Selects Darby Communications as PR Agency of Record

May 4, 2026

Partnership to amplify heritage footwear brand's reach in the US market

Stamford, Connecticut (May 4, 2026) /OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand renowned for its premium outdoor boots and shoes, proudly announces its partnership with Darby Communications, a leading PR and digital marketing agency representing outdoor, hunt, fish, and endurance brands. Effective immediately, Darby Communications will serve as LOWA’s PR agency of record, amplifying product and brand awareness through targeted PR and media relations.

Since 1923, LOWA has crafted premium outdoor boots and shoes that blend outstanding quality and fit through innovative design and proprietary technology. Today, the brand is the market leader in Germany, Austria, and Switzerland, producing over three million pairs of shoes a year. Building on its heritage and alpine roots, LOWA continues to evolve alongside today’s outdoorist, investing in innovation to deliver more modern fits, lightweight materials, and performance-driven designs. From rugged mountaineering boots to fast-moving trail running shoes, LOWA is committed to expanding beyond its traditional strongholds while maintaining the craftsmanship and reliability it’s known for.

“LOWA is entering an exciting moment of evolution, building on more than a century of craftsmanship while innovating for today’s outdoor consumer,” said Lesley Christoph, Director of Marketing at LOWA. “We selected Darby Communications as a strategic PR partner because of their deep-rooted expertise in the industries we serve, paired with a modern approach to media relations. Their decades of experience and innovative perspective will help us elevate our brand voice and expand our reach to new audiences in the US market.”

Through this strategic partnership, Darby Communications will leverage its extensive industry expertise and network of media partners to amplify awareness of LOWA within new audiences and build brand affinity for repeat customers. The agency will focus on securing impactful media coverage, crafting compelling brand stories, building social proof through creator relationships, and driving engagement around LOWA’s superior craftsmanship, from best-sellers like the RENEGADE GTX MID to new innovative offerings like the SKYTERRA.

“There are few brands in the outdoor industry I’ve admired longer than LOWA,” states Angie Robinson, President of Darby Communications. “I first discovered them as a young specialty retail employee, fitting customers for boots on the shop floor. Since then, I’ve watched with admiration as they’ve continued to innovate without ever compromising the fit, quality, and heritage that made them iconic. Our team at Darby Comm is thrilled to help introduce LOWA’s legacy to the next generation of outdoor enthusiasts.”

For more information on LOWA Boots and the latest brand news, visit us.lowa.com or contact Katie Richter at katie@darbycommunications.com.

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About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, trail running, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.lowaboots.com.

About Darby Communications

Darby Communications is an East Coast-based public relations and digital marketing agency dedicated to supporting leaders within the outdoor, endurance, and hunting and fishing industries. We blend technical expertise and creative storytelling across a full range of services to grow awareness, strengthen reputation, and turn media and customers into brand advocates. Darby Communications is a trusted partner of respected brands such as KUIU, Shimano, Jetboil, Old Town, Skratch, and HydraPak, and was named Outdoor Media Summit’s 2025 Agency of the Year. For more information, visit www.darbycommunications.com.

Contact:

Katie Richter
Darby Communications
katie@darbycommunications.com
716.572.3467 c