DKOTA Grizzly selects Pale Morning Media as agency of record

May 27, 2026

A St. Louis apparel legacy spotlights craftsmanship and elevated design

St. Louis, MO (May 27, 2026) /OUTDOOR SPORTSWIRE/ — Pale Morning Media, a strategic communications agency known for building culturally relevant outdoor and active lifestyle brands, today announced it has been named agency of record for DKOTA Grizzly, a nationally known maker of casual lifestyle apparel rooted in a multi-generational apparel manufacturing legacy in St. Louis.

In a category often defined by chasing trends, DKOTA Grizzly stands apart. The brand was born from decades of hands-on manufacturing expertise, bringing a level of material knowledge and construction precision that is increasingly rare in modern apparel. Every product combines refined durability and understated design, moving gracefully from active environments to everyday life.

Through this partnership, Pale Morning Media will lead strategic communications, with a focus on elevating DKOTA Grizzly’s distinct position at the intersection of heritage apparel and modern performance.

“DKOTA is the product of generations of manufacturing DNA,” said Drew Simmons, president at Pale Morning Media. “That shows up in the way their garments are engineered, the materials they select and the longevity they deliver. There’s a depth and authenticity here that’s increasingly hard to find, and it’s exactly the kind of story that resonates right now.”

As part of its next phase of growth, DKOTA Grizzly is focused on expanding national awareness while maintaining the integrity that defines the brand.

“Everything we make comes from a deep understanding of fit, function and longevity,” said Ellen Brin, president at CMCBrands and DKOTA Grizzly. “We’re applying generational knowledge to perfect every aspect of our product – from seam allowances to thread tension and hardware selection. We’re focused on creating casual lifestyle apparel that holds up over time, both in performance and design. Pale Morning Media understands that ethos and how to communicate it in a meaningful way.”

Pale Morning Media will support DKOTA Grizzly with an emphasis on reaching discerning consumers who value craftsmanship, performance and authenticity.

DKOTA Grizzly will be showing its Spring/Summer ’27 collection at Switchback Spring in New Orleans in June.

For more information, visit dakotagrizzly.com. For media information, contact Chris Hrenko (chris@palemorning.com).

About DKOTA Grizzly

DKOTA Grizzly is a premium lifestyle apparel brand rooted in generations of American apparel manufacturing expertise. Built on a legacy of craftsmanship, durability and functional design, the brand creates rugged, versatile clothing designed for everyday wear, outdoor pursuits and modern living. Combining timeless styling with performance-driven materials and construction, DKOTA Grizzly delivers dependable apparel that reflects authenticity, comfort and long-lasting quality. Headquartered in St. Louis, Missouri, the brand serves consumers seeking elevated apparel with a strong connection to heritage, utility and craftsmanship.