Bootcap® Announces New Independent Sales Rep Force Across North America

October 22, 2025

Salt Lake City, UT (October 22, 2025) /OUTDOOR SPORTSWIRE/ –  Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, is proud to announce its first-ever independent sales rep force across North America. This strategic move comes in response to unprecedented growth and demand and marks a major step forward in supporting specialty ski shops with dedicated regional representation.

“Our retail partners are at the core of our business, and we knew it was time to give them the focused attention and support they deserve,” said Bootcap^® Founder Mike Thorpe. “This sales team is a powerhouse of experience and energy. With their deep relationships and regional expertise, we’re confident Bootcap^® will continue to thrive and grow at the specialty level.”

“We are super excited to partner with Bootcap^® in New England,” said Chad Waters of Cksales. “Rather than relying on complex electronics, Bootcap^® offers a simple and effective approach to keeping your toes warm on the hill.”

Now in its third year, Bootcap^® made the shift to independent sales to better align with the evolving needs of its retailers. The new team will provide hands-on support, education, and visibility in key territories.

Bootcap^® Sales Reps by Region:

• Southeast: Alex Stratmann
• Midwest: Adam Guile, Third Coast Sales
• Mid Atlantic: Kurt Schumann, North Country Sales, Inc.
• Northeast: Chad Waters, Cksales
• Northwest: Joel Anderson, Elevated Adventures LLC
• Rockies: Ryan Moore
• Colorado: Rob McGregor, RM Sales Ltd.
• Southwest: Mike Laroche, Elev8ted Sales

Canada:

• Eastern Canada: Mathieu Larochelle
• Western Canada: Dirk Yarmush

“The first time I saw Bootcap^® with founder Mike Thorpe, it struck me as perfect in its simplicity,” added Ryan Moore, Rockies territory. “No dead batteries mean no bad days. Not to mention the color pop drip for personal style.”

About Bootcap®
Bootcap® is a non-electronic thermal accessory that adheres to the exterior toe box of a ski boot to lock in body heat and block out cold. The result is noticeably warmer feet—without wires, batteries, or extra fuss. Designed by veteran ski-industry professionals, Bootcap delivers a simple, effective way to stay comfortable on the slopes. Learn more at www.bootcap.com.

Media Contact: Chris Denny / chris@dennyink.com