Bradshaw Taylor Appoints Nixon & Friends as North American PR Agency for ARTILECT and Sherpa Adventure Gear

August 26, 2025

The partnership aims to strengthen brand awareness and media relationships for two leading performance and lifestyle brands in the North American market.

BOULDER, CO (August 26, 2025) /OUTDOOR SPORTSWIRE/ – Bradshaw Taylor, the UK-based brand house representing some of the most respected names in outdoor, lifestyle, and country apparel, has selected Nixon & Friends as its North American public relations partner for ARTILECT and Sherpa Adventure Gear.

With a proven track record in the performance outdoor recreation space, Nixon & Friends brings deep industry knowledge and trusted relationships across endemic and lifestyle media. The agency will help elevate ARTILECT’s innovation-led approach to performance merino apparel and Sherpa Adventure Gear’s mission-driven ethos, connecting both brands with consumers and media in meaningful ways.

“Nixon & Friends understands the unique balance of technical credibility and emotional connection required in outdoor storytelling,” said Julie Russell, Head of Marketing at Bradshaw Taylor. “Their experience and relationships make them an ideal partner to represent ARTILECT and Sherpa Adventure Gear in North America.”

Nixon & Friends brings extensive experience with brands across the outdoor and active lifestyle sector. The collaboration will focus on amplifying brand presence through earned media, storytelling, and brand-building campaigns.

“We’re thrilled to partner with the team at Bradshaw Taylor,” added James Nixon, founder of Nixon & Friends. “ARTILECT continues to redefine what’s possible in technical apparel, and Sherpa Adventure Gear has one of the best mission-driven brand stories in our industry. We look forward to working with the team.”

For press and product sample inquiries, please contact:

• mediarequests@sherpaadventuregear.com
• mediarequests@artilectperformance.com

General Press Contact:
hello@nixonandfriends.com

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About Bradshaw Taylor:
Bradshaw Taylor is a UK-based brand house representing a curated portfolio of premium outdoor, lifestyle, and country brands. With decades of expertise in brand development, distribution, and international growth, Bradshaw Taylor helps leading companies reach new markets and connect with consumers worldwide.

About Sherpa Adventure Gear:

Sherpa Adventure Gear was founded in 2003 by Tashi Sherpa, as a living memorial to the unsung heroes of Mt. Everest. Sherpa Adventure Gear seeks to honour the legendary high-altitude climbers by creating adventure gear that earns their praises, whilst focusing on providing economic and social stability to the people of Nepal through steady employment, quality working conditions and educational opportunities, recently celebrating achieving the purchase of 1 million school days for the children of Nepal. After years of partnering with the brand for European distribution, Bradshaw Taylor acquired Sherpa in 2020.

About ARTILECT:

Founded by Trent Bush and Corry Taylor in 2019, ARTILECT is an apparel studio focused on elevating human performance in any environment and creating technical apparel systems that anticipate consumer needs from the inside out. To accomplish this, ARTILECT uses field-proven technologies in fabrics and construction and works directly with the world’s most innovative suppliers to push limits and set new standards in performance and sustainability.

About Nixon & Friends:
Nixon & Friends is a PR and communications agency specializing in performance outdoor recreation and active lifestyle brands.