BRANWYN Named in Athletech News’ Startups To Watch 2025–26

December 15, 2025

Industry accolade underscores the brand’s pioneering technology and growing influence in the performance apparel sector

Bend, OR (December 15, 2025) /OUTDOOR SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness.

Curated by the premier B2B publication Athletech News, the Startups to Watch list highlights emerging brands that demonstrate creativity, early success, and the potential to make a lasting impact on the wellness and active lifestyle industries. From its inception, BRANWYN has pioneered the high-Merino content seamless category with true first-to-market innovation—proprietary GLDNspun™and POWRspun™technology–setting a new benchmark for performance, function, and design. This recognition underscores BRANWYN’s role as an industry forerunner redefining performance apparel, delivering innovative, high-quality options for active consumers, and its continued momentum as the brand expands its influence in the performance apparel sector.

“Being named to Athletech News’ Startups To Watch is a powerful validation of the category we’ve built,” said Deanne Buck, CEO of BRANWYN. “From day one, we set out to create an entirely new segment in performance apparel—designed exclusively for women and powered by technology we engineered from the ground up to meet their needs. This recognition spotlights the innovation driving our brand and the community of women who inspire it. ”

BRANWYN’s impact extends beyond its products. Since its founding, the brand has contributed over $220,000 to its Empowerment Partners, organizations dedicated to connecting women and girls to the inspiration and empowerment of the outdoors. Committed to ethical, sustainable, and regenerative business practices, BRANWYN utilizes ZQ, OEKO-TEX 100, and Woolmark-certified yarns, invests in biodegradable packaging, and offsets its carbon footprint through its partnership with EcoCart. These accomplishments reflect BRANWYN’s dedication to delivering high-quality Merino Performance Innerwear while making a meaningful impact on the planet and promoting gender equality.

For more information on BRANWYN, please visit www.branwyn.com or direct media inquiries to Stacy Kline at stacy@darbycommunications.com.

About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining ZQ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meet our unique needs. Additionally, we collaborate with organizations fostering a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.

Contact:

Stacy Kline
Darby Communications
stacy@darbycommunications.com
724-272-9956 c