Dale of Norway bolsters North American operations with addition of new team members

February 23, 2026

Taylor Randall will serve as General Manager, James Tarras as Senior Sales Manager.

LOUISVILLE, Colo. (Feb. 23, 2026) /OUTDOOR SPORTSWIRE/ – In an effort to bring its premium products to a broader global market, Dale of Norway, the heritage brand that crafts premium knitwear inspired by Norwegian nature and traditions, bolstered its North American team with a new General Manager and Sales Manager.

Taylor Randall will serve in the role of General Manager for North America. A Colorado native and a passionate skier and cyclist, Randall has a lengthy background in the outdoor industry. Prior to Dale of Norway, he worked as Head of Sales for Fjällräven North America. He also has held various positions with Otterbox, GoPro and Obermeyer. In his role, Randall will direct strategic growth and customer engagement for Dale of Norway across North America.

In addition, James Tarras will serve as Senior Sales Manager. A longtime Colorado resident and an avid snowboarder and fly fisherman, Tarras spent more than 12 years with Fjällräven, managing key accounts and large wholesale partners across North America. He will help expand Dale of Norway’s network of wholesale partners in strategic specialty stores across Canada and the United States.

Using their combined decades of industry knowledge, experience and passion, Randall and Tarras have their sights set on bringing Dale of Norway’s heritage and quality to a growing number of outdoor and fashion retail locations in coming years. Building off the brand’s exposure during the 2026 Cortina Olympics, where Dale continued its long-standing tradition of outfitting Norwegian athletes since 1956, the North American team plans to expand that momentum in the Fall/Winter 2026/27 season with a range of new products that emphasize the brand’s legacy.

“Coupled with the brand’s deep brand heritage, a strong sustainability story with garments produced using hydropower, and timeless designs that showcase Norwegian culture, our North American team is focused on growing Dale of Norway’s community while building lasting retail partnerships,” Randall said.

About Dale of Norway

Where the deep fjords of west coast Norway end, nicely tucked away between towering mountains, you’ll find the village of Dale, home to Dale of Norway since 1879. The heritage brand crafts premium knitwear inspired by Norwegian nature and traditions, designing and producing sweaters, jackets, home goods, and accessories in wool — garments created to combine timeless style with lasting quality. For more information, visit us.daleofnorway.com.

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