Free Fly Welcomes Brandon Cyr to Ambassador Team

February 19, 2026

Key West Fishing Guide Joins Free Fly’s Leading Team of Watermen & Women

CHARLESTON, South Carolina (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the Charleston-based outdoor brand specializing in performance and lifestyle apparel made of viscose from bamboo, today announced its latest athlete partnership with well-respected Florida fishing guide, Capt. Brandon Cyr.

Born and raised in Key West, Florida, Cyr grew up fishing, lobstering, and spearfishing alongside his father, a fellow guide. Brandon tagged along on many charter trips throughout his early years and quickly learned what he wanted to do with his career. Today, Cyr guides from Biscayne Bay to the Marquesas Keys, specializing in technical fly fishing that rewards patience, preparation, and persistence.

“The pursuit is what keeps me coming back,” said Captain Cyr. “Fisheries are constantly changing and evolving, forcing both guides and anglers to continually hone their skills. That addiction to solving the unsolvable is what seems to grab hold of most fly anglers.”

“We are beyond excited to have Brandon Cyr join the team at Free Fly,” said Harrison Lindsey, Head of Marketing at Free Fly. “Brandon is a respected leader in technical saltwater fly fishing and was practically born on the water — a lot like our brand. It is an honor to have him onboard.”

Brandon Cyr joins fellow fishing guides and conservationists Benny Blanco, Charlie Mogul, Eli Iorg, Danielle Davidson, Sage Johnson, and more on Free Fly’s ambassador team. Free Fly collaborates closely with each of its ambassadors to inspire and innovate new apparel and fishing gear to help them succeed and stay comfortable doing what they love in the field and on the water.

For more information about Free Fly Apparel and Brandon Cyr, or to see the brand’s complete lineup of industry-leading products, visit freeflyapparel.com.

About Free Fly Apparel:

Founded in 2011, Free Fly was born on the water and built for adventure. As a family-owned business based out of Charleston, South Carolina, Free Fly delivers buttery soft performance apparel crafted with natural fibers and sustainably sourced materials. They keep their styles simple, and that’s why they stand out, offering distraction-free comfort when you’re out there doing what you love. From guide-tested hoodies and gear to everyday sun protection, Free Fly delivers next-level comfort for all adventurers. Shop Free Fly at any of 800+ partner retail locations nationwide or online at: freeflyapparel.com.

Media Inquiries, please contact:

Bird Dog Public Relations
Adrian Bouthot
adrian@birddogpr.co