How Brands Can Activate at Outdoor Consumer Festival OAX

March 23, 2023

Anyone can set up a booth and hand out swag. Capturing an attendee’s attention and getting them to engage with, and even purchase a product is another matter altogether. Ahead of the Outdoor Adventure X event June 17-18 in Huntsville, Utah, The Daily spoke with three companies with experience activating at outdoor consumer events, including the Overland Expo. The Daily