Janji partners with dble collective to lead brand storytelling and PR

March 16, 2026

BOSTON (March 16, 2025) /OUTDOOR SPORTSWIRE/ – Janji, the Boston-based performance running brand known for creating high-performance running apparel, today announced the appointment of dble collective as its public relations agency of record. Through the partnership, dble collective will lead strategic communications, media relations and brand storytelling for Janji as the brand continues to expand its presence.

Founded by runners with a shared passion for exploration and global connection, the brand has built a loyal following for its technical performance, distinctive design inspiration and commitment to social impact. In 2026, the Janji Grants program will award a $10,000 grant, each month, to a grassroots organization that is building community, reducing barriers to participation or offering education and mentorship to welcome new runners into the sport.

“As Janji continues to grow, we’re focused on sharing the deeper story behind our brand — one rooted in exploration, connection and pushing beyond familiar boundaries,” said Mike Burnstein, co-founder and CEO of Janji. “dble collective understands the culture of running and brings strong experience in the run and outdoor space. We’re excited to partner with a team that can help amplify our voice and share our story with our broader community.”

The partnership comes as Janji continues to expand its product offering for runners moving across road, trail and adventure environments. In 2026, the brand is focused on building deeper connections within the trail and ultra-running space while continuing to support runners across the endurance spectrum. Key initiatives include strengthening athlete partnerships, highlighting technical product innovation and introducing new gear designed to support runners both on and off the trail.

“Janji represents a powerful combination of performance innovation, authentic storytelling and global impact,” said Lisa Mullen, co-founder of dble collective. “We’re proud to work alongside a team that is deeply rooted in the community and committed to inspiring runners to explore farther.”

For more information, visit janji.com or contact Lisa Mullen at lisa@dblecollective.com.

About Janji

Inspiring wonder through movement since 2012, Janji is a mission-driven outdoor apparel brand creating the best gear for the longest distances. Janji designs thoughtful, performance-driven products built to go farther, on the trail and within their communities. For more information visit janji.com and follow @runjanji.

About dble collective
dble collective is a boutique public relations collective specializing in the active, outdoor lifestyle and travel markets. Known for driving results through strategic communication, creative storytelling and experiential media relations, dble collective partners with international brands to elevate their presence and connect with audiences in meaningful ways. For more information, visit dblecollective.com and follow @dblecollective.