Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

January 27, 2026

BOULDER, Colo. (January 27, 2026) /OUTDOOR SPORTSWIRE/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures.

With a community-first approach rooted in cycling, Cassiopeia is expanding its in-store offerings to support customers beyond cycling season. Kari Traa’s winter apparel provides versatile, performance-driven layers designed to take women from fall rides to ski days, cold-weather training, and everyday winter wear without skipping a beat. A curated selection of Kari Traa pieces is available in-store throughout the winter, giving Cassiopeia customers apparel options that support multiple sports and seasons.

To continue celebrating the partnership, Kari Traa and Cassiopeia will host a community film screening on Wednesday, February 4, starting at 5:30 PM, bringing together film, conversation, and giving back.

Community Film Night Details
When: Wednesday, February 4 | 5:30 PM
Where: Cassiopeia, 401 Bluff Street, Suite 125 Boulder, CO 80301

Films Screening:

• Forever in the Mountains by Tits Deep for Breast Cancer
• The Girl, Get After It Saga by Cass Wendell

Event Highlights:

• Free Norwegian waffles, sponsored by Kari Traa
• Coffee, beer, and beverages available for purchase from Cassiopeia
• Raffle entry to win a Yellow Rose with any Kari Traa purchase in-store
• Three free months of Girl, Get After It for all event attendees
• Raffle for a free annual Girl, Get After It membership
• Optional donations accepted for Tits Deep for Breast Cancer

With its year-round approach and welcoming community space, Cassiopeia is a natural partner for Kari Traa activations, with potential for additional events and expanded pop-up programming into 2026.

For more information, visit Cassiopeia online or stop by the store to experience the Kari Traa pop-up in person.

About Kari Traa

Made For Her, By Her, Kari Traa is a Norwegian brand that’s become one of the fastest growing women’s sportswear brands worldwide. Created by and named after Olympic gold medalist Kari Traa, the brand is run by 22 women who truly care about creating comfortable, functional, and great-looking athletic wear, tailor-made for women’s needs. For more information, visit karitraa.com.