Northwoods Collective Enhances Strategic Capabilities with Addition of RJ Hosking, Introducing Expanded Service Offerings in Product Strategy and Executive Solutions

September 16, 2025

California/Ohio (September 16, 2025) /OUTDOOR SPORTSWIRE/ – Northwoods Collective, a full-service consulting, marketing, and creative agency, is pleased to announce the appointment of RJ Hosking as a key partner at Northwoods Collective evolving business. With over two decades of experience in product innovation, two-sided marketplace growth, executive management, and brand transformation, Hosking brings a wealth of expertise that will strengthen the agency’s strategic direction and enable the introduction of new services tailored to foster growth for outdoor brands and organizations.

Hosking, the former CEO of RareWaters and a strategic leader at Patagonia and Zamp Solar (now Dometic), has built a distinguished career at the intersection of product design and development, business development, and customer experience. He has scaled innovative ideas into industry-shaping platforms through marketplace leadership, architecting full-stack direct-to-consumer (DTC) strategies, and leading successful fundraising efforts. Additionally, Hosking has played integral roles in mergers and acquisitions (M&A) activities, serving as a strategic lead during acquisitions and as an advisor in identifying investment and exit opportunities. His collaborative, cross-functional leadership style—marked by a bias toward action and a deep focus on customer understanding—positions him as a trusted partner for aligning product vision with brand, marketing, and sales execution.

This expertise complements Northwoods Collective’s core strengths and supports the agency’s expansion into enhanced service areas, including Fractional Executive Solutions, Strategic Consultation Packages, and Comprehensive Project Services. These new offerings provide part-time Chief Marketing Officer (CMO) and Chief Product Officer (CPO) expertise for startups and small teams, foundational audits and roadmap development, advanced market analysis, campaign orchestration, product innovation, and sustained support for long-term growth in social media, email campaigns, and product development. Integrated with the agency’s established services, these additions enable Northwoods Collective to deliver measurable results without the overhead of full-time executives, addressing the evolving needs of clients in the lifestyle and outdoor industry sectors.

“RJ Hosking’s integration into our team represents a significant advancement for Northwoods Collective as we broaden our scope to include more comprehensive strategic and executive support,” said Chet Hervey, Managing Partner. “His proven ability to connect vision with market execution will empower us to guide our clients through complex growth challenges, ensuring authentic relationships and sustainable success.”

Hosking shared his perspective on the role: “I am excited to contribute to Northwoods Collective, an agency committed to fostering genuine connections between brands and their communities. By leveraging experience in marketplace growth and brand transformation, I aim to enhance our offerings, helping clients achieve clarity, scale, and momentum through customer-centric strategies.”

About Northwoods Collective

Northwoods Collective is a full-service consulting, marketing, and creative agency based in Ohio/California, dedicated to fueling dreams for a life well-lived. The agency offers strategic consultations through hourly, short-term services that include thorough audits of marketing strategies and actionable recommendations on brand positioning, campaign optimization, and performance analysis to drive immediate impact. Additionally, it provides comprehensive project solutions for long-term engagements, encompassing compelling content creation, dynamic social media management, robust email list building, and user-centric website design, all executed with precision to deliver measurable results and strengthen brand presence across channels. Committed to authenticity, Northwoods Collective builds lasting impact for leading outdoor and active lifestyle brands. For more information, visit https://northwoodscollective.com/.

Media Contact:

Chet Hervey
Managing Partner
Northwoods Collective
Email: info@northwoodscollective.com
Phone: (Available upon request)