Oberalp Bolsters Marketing Team with Two Strategic Hires

April 9, 2026

Laurel Walker and Alex Pasmann join to elevate brand presence in North America

Boulder, CO (April 9, 2026) /OUTDOOR SPORTSWIRE/ – Oberalp North America announced today that it has added Laurel Walker and Alex Pasmann to its North American marketing team. Walker joins Oberalp as Marketing Manager, bringing over a decade of experience across the outdoor and running industries. Pasmann steps in as the Marketing Specialist after three years with the company’s service team, where he supported consumers and key dealers across multiple regions.

“At Oberalp, we are building a marketing team to drive the continued growth of our five premium mountain brands,” said Drew Saunders, North America General Manager. “Laurel and Alex are outstanding additions, bringing an impressive mix of marketing, brand, and sport expertise, along with a shared passion for mountain sports and a strong commitment to delivering exceptional results. We’re excited to see the impact they’ll have in connecting our brands and products with our customers and communities.”

With more than ten years of experience in the outdoor industry, Walker has built a strong foundation in sports marketing, digital communications, and brand storytelling. Her career began in specialty run retail before advancing to work with leading brands, including Altra Running and Vibram. Her experience spans sports marketing management, copywriting, digital marketing, and communications.

“I am thrilled to step into this Marketing Manager role with the Oberalp Group,” said Laurel Walker. “Working with such an amazing team on some of the top mountain brands in the industry is a dream come true. I am excited to help take our brands to the next level.”

Pasmann brings experience from roles at Keen Footwear and Faction Skis before joining Oberalp in 2023. His background in sales, service, and event support has equipped him with a strong understanding of the outdoor market and customer needs.

Oberalp has experienced steady growth in North America, driven by increased demand for premium mountain products and a strategic focus on brand storytelling, athlete engagement, and retail partnerships. The addition of Walker and Pasmann reflects the company’s continued investment in building a high-performing team to support this momentum and expand its reach across key markets.

“Laurel and Alex bring diverse experience with expertise spanning brand strategy, trade and sports marketing, content development, and customer and dealer service,” said Loren Morshead, Oberalp Sales and Marketing Director. “Our vision is to strengthen the Oberalp brands’ market presence, deepen customer relationships, and accelerate the company’s expansion into new channels, and Laurel and Alex will be integral in achieving our goals.”

About The Oberalp Group

The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs 1300 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs sales, marketing, operations, distribution, and customer service in the U.S. and Canada for five leading mountain brands within the Group–DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA.

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